Finding the Right Dental SEO Company

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 Looking for the best dental SEO companies in the USA?

 We’ve evaluated and ranked the best 30 presented here. 

Hey, dentist!

Have you ever wondered how people usually find their dentist?

Most of them search online with terms like dentist near me or dentist + city.

If you are amongst 200K dentists and want to take a piece of the $134B dentistry industry, it is a must to be visible online for dental services such as teeth whitening, sedation, dental implants, tooth removal, tooth filling, root canals and so on.

Top dental SEO providers in your city or state or the country can help you with that.

There are tons of SEO agencies in the USA alone. Finding one with experience in dental website optimization and local SEO is a daunting task.

So, we took it on us to test and present you the best dental SEO companies.

Take a look at the final ranking.

Best Dental SEO Companies

1. ClickGiant

SEO is the primary focus of this South Carolina-based company. They consist of a highly flexible team of professionals, which offer smooth and professional strategy execution. If you are looking for a reliable and organized SEO company, then Click Giant is what you need.

Services provided:SEO , PPC , Review Builder Tool , Content Management
Founded in:2011
Company size:10-49
Offices:Charleston, SC
Min. project size: $1,000+
Avg. hourly rate: $100 – $149 / hr
Major Clients:Scout Boats , Huk Gear , Vintage 1946 , Nectar Sunglasses

2. Dental Marketing Guy

The Dental Marketing Guy is one of the leading dental marketing companies in the USA with a particular focus on SEO and PPC. The team works tirelessly to craft the ultimate strategies that will present you and your practice in the best way possible. They promise to help you boost your profit margins and offer a 100% money-back guarantee.

Services provided:SEO , PPC , Web Design , Branding
Founded in:2011
Company size:2-9
Offices:San Luis Obispo, CA
Min. project size: $1,000+
Avg. hourly rate: $100 – $149 / hr
Major Clients:Marketo, desk, pagemodo,salesforce, AASDOM, SEO Chat, business.com, content Marketing Institute, dentistry uncensored

3. Titan Web Agency

Titan Web Agency is a Utah-based dental SEO company that helps clients build their brand and generate more clients. The team knows the specific needs, challenges, and goals that dentists have and provide the highest-quality services available. Apart from offering profitable practices, they ensure fair pricing and stellar customer support.

Services provided:

Search Engine Optimization, Pay Per Click, Web Design

Founded in:2012
Company size:2-9
Offices:Riverton, UT
Min. project size:Undisclosed
Avg. hourly rate:Undisclosed
Major Clients:Marketo, desk, pagemodo,salesforce, AASDOM, SEO Chat, business.com, content Marketing Institute, dentistry uncensored

4. Lyfe Marketing

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Services provided:

SMM ,SEO ,PPC , Content Marketing

Founded in:2011
Company size:10-49
Offices:Atlanta, GA
Min. project size:$1,000+
Avg. hourly rate:$50 – $99 / hr
Major Clients:Super Lawn Trucks, STIRR Agency, Home Team Apparel, Cardinal Group Management

5.The SEO Dentist

The SEO Dentist boasts a dental SEO expert team with a proven track record of helping dentists grow their practices. The marketing solutions provided by this agency are specifically designed to present the client’s brand dynamically.

Services provided:

SEO, Web Design, Reputation Management, SMM

Founded in:2014
Company size:2-9
Offices:Los Angeles, CA
Seattle, WA
Min. project size:$1000+
Avg. hourly rate:$100-$149 / hr
Major Clients:DentalCMO, Elite Dental Alliance, Seattle Study Club, Cain Watters, Cohen Law Firm, Swiss Monkey

6. DDS Rank

DDS Rank offers superior dental SEO services by leveraging proven marketing systems with the primary goal of attracting more searchers and potential patients. The team customizes their strategies to the specific client’s needs and the local search market, ensuring measurable results.

Services provided:

Organic SEO, Local SEO, SEO Audits

Founded in:2013
Company size:2-9
Offices:Lincoln, ME
Min. project size:$1,000+
Avg. hourly rate:$100-$149 / hr
Major Clients: 

7. Innovate Dental Marketing

As a leading Dental marketing company, Innovative understands the need for relevant search engine optimization when it comes to attracting new patients and sustainably growing practices. Their services are uniquely tailored to the client’s practice needs and objectives.

Services provided:

Web Design , SEO , Logo Design , Social Media, Print Media

Founded in: 
Company size:2-9
Offices:Portland, Oregon
Min. project size:Undisclosed
Avg. hourly rate:$100-$149/hr
Major Clients: 

8. ProDentite

Led by Chris Ratchford, ProDentite offers first-class SEO for dentists catered uniquely to the specific needs of each practice. Moreover, they establish long-term relationships with each client to provide them with the tools needed to build a positive reputation for the practice, thus maximizing the marketing potential.

Services provided:

SEO, Local SEO, PPC, ORM

Founded in:2009
Company size:2-9
Offices:Charlotte, NC
Min. project size:Undisclosed
Avg. hourly rate:$50-$99 / hr
Major Clients: 

9. Optimized 360

With a team that boasts over ten years of experience, Optimized 360 provides excellent web design solutions and marketing for dentists. They ensure each dental practice stands out with a research-driven and patient-friendly website, helping them stay competitive in their field and grow their business.

Services provided:

SEO, Website Design, Content Marketing, Brand Management, Reputation Management

Founded in:2003
Company size:10-49
Offices: 
Min. project size: 
Avg. hourly rate:$100-$149 / hr
Major Clients: 

10. Solution21

Solution21 is the premier provider of SEO for dental practices. Their cost-effective services are personalized and explicitly designed to boost the inflow of patients. Additionally, Solution21 is responsive and consistent with deadlines.

Services provided:

SEO, Email Marketing, Web Design, Social Media Management

Founded in:2003
Company size:10-49
Offices:Irvine, CA
San Francisco, CA
Vancouver, BC
Min. project size:Undisclosed
Avg. hourly rate:$50-$99 / hr
Major Clients: 

11. Digital Tooth Fairy

Digital Tooth Fairy drives traffic and overall growth to dentist’s practices using a variety of digital marketing channels. Focused solely on the dentistry business, the team creates unique strategies and effective web designs that convert website browsers.

Services provided:

Dental Web Design, Dental SEO, Local PPC, Social Media

Founded in:2017
Company size:2-9
Offices:Middletown, VA
Min. project size:Undisclosed
Avg. hourly rate:Undisclosed
Major Clients:DentistryiQ, Dentistry Today, dentaltown, TDA

12. KickStart Dental Marketing

The team behind KickStart Dental Marketing runs day-to-day local online marketing operations and stays on top of the latest industry trends to ensure measurable results. This agency is a Google Partner and works exclusively with your dental practice, limiting themselves to one per area.

Services provided:

SEO, PPC

Founded in:2009
Company size:2-9
Offices:Denver, CO
Min. project size:$5000+
Avg. hourly rate:$100-$149 / hr
Major Clients:Metro Denver Dental Societ, Local Search Forum, Telemundo, The Score 100.7, Duct Tape Marketing, News Channel Nebraska

13. Adit Advmedia

Adit is a digital marketing company that specializes in accelerating new patient acquisition for practices in the Dental, Optometry, and Medical fields. They also provide software to assist your practice in improving the new patient experience.

Services provided:

Dental Internet Marketing, Optometry Marketing

Founded in:2011
Company size:50-249
Offices:Houston, TX
Min. project size:$1000+
Avg. hourly rate: $100 – $149 / hr
Major Clients:Eyedeology, Greater Toronto Real Estate, Cacao and Cardamom, My Optometrist Calgary, Toothworks, Avenue 33, Privosa, Teacher’s Pet, Phil & Derek’s, The Injured Federal Workers Advocate Association, Adit Logo

14.Complete Dental Marketing

Complete Dental Marketing is one of the best dental marketing companies, helping local dental practices rank high on search engines and convert website searches. Clients are involved in every process and know what’s going on right from the start.

Services provided:

Web Design, SEO, PPC

Founded in:1999
Company size:10-49
Offices:Colorado Springs, Co
Min. project size: Undisclosed
Avg. hourly rate: $50-$99 / hr
Major Clients: 

15. Dentalfone

Dentalfone specializes in dentist search engine optimization. Thanks to their vast experience in this niche, the team understands what works regarding attracting patients. Their proprietary Hybrid-Responsive website design technology ensures a top-notch user experience across all devices.

Services provided:

SEO, Local SEO, Mobile Apps, Logo Design, Social Media

Founded in:1999
Company size:10-49
Offices:Colorado Springs, Co
Min. project size: Undisclosed
Avg. hourly rate: $50-$99 / hr
Major Clients: 

16.Conversion Whale

Conversion Whale makes lead generation look simple for dental practices of all sizes. The team knows perfectly what works in the dental marketing industry and which methods result in new patients. They follow the latest industry trends and employ only white-hat practices that drive targeted traffic and increase conversion rates.

Services provided:

SEO, PPC, SMM, Mobile Marketing

Founded in:2014
Company size:10-49
Offices:Colorado Springs, Co
Min. project size: Undisclosed
Avg. hourly rate: $50-$99 / hr
Major Clients: 

17. Smile Marketing

Smile Marketing boasts over ten years of experience attracting new patients for dentists. Their work is based on the values of innovation, service, and trust and aimed at growing dental practices. Their innovative New Patient Tracker technology enables them to provide clients with real proof that the strategies are working.

Services provided:

SEO, Web Design, Logo Design, SMM

Founded in:2009
Company size:2-9
Offices:Applecross, WA
Palmer Lake, CO
Min. project size: Undisclosed
Avg. hourly rate: $100-$149 / hr
Major Clients: 

18. Practice Maximization

Practice Maximization is a unique dentist SEO firm focused solely on the dentistry industry. The proven strategies transform the client’s web presence and drive patients. Their outstanding results are further supported by exceptional customer service and loyal partnerships.

Services provided:

Web Design,SEO, Social Media Management, PPC

Founded in:2008
Company size:10-49
Offices:Ada, MI
Min. project size: Undisclosed
Avg. hourly rate: $100-$149 / hr
Major Clients: 

19. New Patients, Inc.

New Patients is among the best dental marketing companies, offering analysis, design, production, and results tracking for their client’s practice promotions. What truly sets this Las Vegas-based agency apart is their unprecedented customer research and testing. On top of that, the team continually innovates, looking for the best ways to drive patients to their clients’ practices.

Services provided:

SEO, Web Design, PPC, Social Media

Founded in:1989
Company size:10-49
Offices:Las Vegas, NV
Min. project size: Undisclosed
Avg. hourly rate: $100-$149 / hr
Major Clients: 

20. Dental SEO Sites

Operating as a special division of Local SEO Sites, Dental SEO Sites helps dentists increase their business rankings and boost new customer acquisitions. They work as an extension of the client’s team to help them dominate their local market and get the attention they deserve.

Services provided:

SEO, Local SEO, Social Media, PPC

Founded in:2012
Company size:50-249
Offices:Irvine, CA
Min. project size: Undisclosed
Avg. hourly rate: $100-$149 / hr
Major Clients: 

21. SEO Direct

SEO Direct offers local, national, and e-commerce SEO, as well as PPC services across a variety of industries, including dentistry. They help practices increase their ranking position and maximize their visibility in the local market by building authority and auditing the business citations to ensure everything is consistent.

Services provided:

SEO, Local SEO, PPC

Founded in:2010
Company size:2-9
Offices:Encino, CA
Min. project size:$5000+
Avg. hourly rate: $100-$149 / hr
Major Clients:Anaheim, Anoush, Hillhurst, Cienega Med Spa, Hart J. Levin, Hotel Metropole, Nova, Luminous Solar, Kenten Koszdin

22. Media Force

Media Force is a data-driven dental marketing agency whose team uses the latest technologies to help clients meet their objectives. They work as an integrated partner with clients to better understand how their business performance can be optimized.

Services provided:

SEO, CRO, Web Design, SMM

Founded in:1996
Company size: 10-49
Offices:New York, USA Toronto, ON Ottawa, ON
Min. project size:$5000+
Avg. hourly rate: $50-$99 / hr
Major Clients:Home Hardware, Xerox, BASCO, Ford, Acaveo, Innovapost, Carleton, Autodesk, Hooters, CPMA, UNDE

Benefits of Hiring a Dental SEO Company

Having a website optimized for search engines should be the main component of your online marketing plan. Getting found online is the most effective strategy to grow your business. Here are the main benefits of hiring an SEO agency for your practice.

SEO is Better than Other Forms of Marketing

There are 70% – 90% of local patients who use search engines to find a dentist, oral surgeon, orthodontist, or periodontist.

Dental SEO does a great job at reaching people at the moments they are actively searching. A patient who lives in Miami and has a toothache will go to Google and search: dentist Miami. If your practice shows up at #1 in the SERP, the patient is likely to click on you first.

On the other hand, with traditional marketing, you’re advertising your services to a large number of people but what if none of them is a potential patient?

Let me break this out.

If your direct mail campaign targets 3,000 people, you would see a 1% return rate which equates to approximately 30 people calling you back.

But if you target the same number of searchers through organic search, you would see a much higher return rate because all these targets will be actively searching for a dentist.

Affordable Cost per Patient Acquisition

The cost per patient acquisition through SEO is 50 times less than traditional marketing.

For example, direct mail costs nine times the direct customer acquisition cost through search engine optimization. In number, If you spend $6,000 on one direct mailout, acquiring patients through SEO would cost you only $667.

Industry Knowledge

As a dentist, you probably don’t have time to keep up with search engine optimization trends.

A reliable dental marketing company will provide you with a team of professionals that understand what it takes to keep your website appealing for both search engines and visitors. They also stay atop new SEO methods and Google’s best practices.

Better UX

Google’s algorithm takes many variables into consideration when determining search rankings.

You’ll need to improve factors like quality content, mobile functionality, and site speed to convince Google to like you.

A side benefit of all this is that you’ll be providing an excellent user experience that will keep visitors engaged, which may convert them into customers for your dental business.

Measurable Results

With search engine optimization your marketing efforts are measurable.

Results like average position, site interaction through CTAs, site traffic volume, traffic and lead sources, and goal completion can give you a direction for optimizing your dental business website.

Everything can be tracked so that you know exactly what’s working and what isn’t for your practice.

Bluelist.co’s Evaluation Method

In this section you’ll find a detailed overview of the specific methodology we’ve used to evaluate and rank the best companies specialized in SEO for dentists.

Experience & Industry Knowledge

Why It’s Important

Would you want to rely on a company that is working with dental SEO for the first time?

I bet you would prefer a company that knows the ins and outs of dental businesses.

The SEO company would deal with content creation, researching and implementing important keywords, constructing better LSI (Latent Semantic Index) keywords and talking with fellow bloggers in the niche.

So, when ranking the SEO firms, we consider the experience of the SEO company in dental business a crucial factor.

How We Check It

We review the agency’s portfolio and case studies to learn how experienced they are in working with dental practices. Specifically, we determine how successful they were in delivering measurable results for their past clients.

Reputation

Why It’s Important

Checking the online reputation of the dental marketing agency helps us see the business from their perspective and learn a lot about the agency. For example, we gain insight into how they solve complex problems or how they deal with potential marketing crises.

How We Check It

We go through online reviews and testimonials written by real clients. We check their satisfaction ratings and their overall experience ratings from working with the agency

Furthermore, we evaluate the results they’ve received and verify the team’s reputation management skills.

The agencies that excel in these things rank high on our list.

Project Management Methods

Why It’s Important

The success of your SEO project depends on the team’s project management agility.

How We Check It

First of all, we conduct interviews to examine the team’s dedication and expertise.

Then we try to learn more about their project management methods and their approach to SEO—whether they conduct SEO audits, which practices they implement, and the tools they use.

Techniques and Strategies

Why It’s Important

The agency’s ability to understand each client’s goals and develop the right strategy to meet those goals is among the most important factors when it comes to choosing the best dental marketing companies.

The best dentist SEO agencies should have a detailed link-building strategy in place. As we said, they need to get to know your practice to learn what you have to offer and reach out to influencers and industry leaders who might want to link back to your practice.

How We Check It

During the interviews we conduct with these companies, we ask them about their strategies, or we find the information we need during our case study evaluations and portfolio analyses.

We also take an in-depth look into the agency’s keyword research methods and their proficiency in choosing in using buyer intent phrases for dental industry such as dentists near medentists for whitening, best dentist for a tooth fillingdental implantstooth removal, and similar dental-related keywords.

Content Strategy

Why It’s Important

The web is all about information, which emphasizes the importance of quality content as part of your dental SEO strategy. If your content delivers a valuable experience, Google will reward your efforts, giving you a ranking boost.

How We Check It

When it comes to checking the content strategy of the agencies, we analyze their portfolios and, if needed, we ask additional questions in order to ensure they take this part of search engine optimization seriously and prioritize quality over quantity.

We analyze their ability to:

  • Produce customized and targeted content
  • Build strong content marketing around the industry-specific keywords
  • Promote the content on social media
  • Create video content
  • Optimize the keyword density
  • Fix duplicate content
  • Optimize pages and URLs
  • Create content that is easy to read despite the technical vocabulary

Local SEO Expertise

Why It’s Important

Getting your practice to show up when someone searches for dental services in your area will increase your chances of attracting new customers and grow your practice.

How We Check It

Optimizing your content with items that localize your practice to the area you serve should be one of the top priorities of the dental advertising agency you choose to partner up with.

We examine how adept they are in local SEO, specifically in:

  • Utilizing local directories
  • Creating location-specific landing pages
  • Creating a Google Places listing

Additionally, we ask how they plan on getting you in Google’s Local 3-Pack and what their experience with schema.org is.

Transparency and Communication

Why It’s Important

Before partnering up with a dental SEO marketing agency, you need to know who you’re dealing with—you need to be assured that the team can meet your expectations.

How We Check It

We ask. We contact the agencies and present ourselves as a potential client to see how willing they are to answer the questions we have, especially during the initial interview.

Also, we ask how often they communicate and provide updates. Last but not least, we examine what’s included in those reports. A good dental practice SEO agency will give a detailed analysis of the tasks employed, as well as performance analytics.

These reports are what justify your investment in the dental marketing company. After all, you’ll want easy and upfront access to the information that matters.

Pricing

Why It’s Important

Since SEO is a creative job and involves creating likable, shareable and linkable content, it is almost impossible to get a good SEO service for a cheap price.

So, if an agency offers services at a low price, it probably means a couple of things:

  • The company is low balling their price to outdo their competitors
  • They are new in the industry
  • They use cheap, black hat strategies or low-quality techniques to get some instant boost in the rankings

How We Check It

We evaluate the pricing policy of every agency and let you know if the given price is reasonable or overrated. Consequently, we weed out companies that offer an unrealistically low price.

What to Consider Before Hiring a Dentist SEO Agency

We’ve done our due diligence and presented you with the best SEO agencies for dental practices. However, there are some things you need to consider before deciding to invest in such a partnership.

Set Realistic and Clearly Defined Goals

Before hiring a dental website SEO firm, you need to define the goals you’re trying to achieve from SEO. Also, establish your budget and the desired return on investment. These points will help the SEO specialists determine what to focus on.

Does the Agency Perform Site and Market Audit?

Performing audits to review your site, market and competition can benefit greatly the future decisions and help in the shaping of your SEO strategy. Here are some of the things the agency should look at and report on:

  • Domain age and history
  • Analytics tracking and schema markup
  • NAP consistency
  • Title tags, meta descriptions, and image alt tags
  • Page interlinking
  • Site performance optimization
  • Backlink profiles and site authority

Always Look for Industry Experts

SEO experts who work only with dental experts and dentists understand the market and are experienced in creating content that will represent your dental practice in the best light.

They will also help you get found via local search engine optimization when people are searching for the services you offer like dental implantscosmetic dentistrysedationveneers, and so on.

Also, they are well aware of how important are things like including appointment booking systems, as well as how to use images and videos effectively.

Know Who Owns the Work the Agency Does for You

While the agency does all the SEO work for you, you need to ensure everything is yours to keep. In other words, you should be in control of your website’s domain name and hosting, as well as the social media accounts and web properties.  

That way you won’t have to start over in case you ever decide to start working with another agency.

If the agency insists on maintaining control over your online assets, it should raise a red flag.

Beware of the Agency That Promises Fast Results

Dental SEO doesn’t bring overnight results. Also, this isn’t something agencies can predict. So if the agency promises fast results, run.

They’re most likely making promises they won’t be able to keep, or they intend to use black-hat techniques that will end in Google penalizing your site.

Determine Whether the Agency Works with Other Dental Practices in Your Area

Choosing an agency that works with other dentists in the same area leads to a conflict of interest, which causes poor results.

As no two dental practices can rank at number one for the same keyword, you should look for a dentist SEO marketing agency that has a clearly defined competition policy.

Determine How Much Control You Will Have Over the Work They Do

I know—one of the main reasons you hire a dentist SEO agency is because you don’t have time to deal with search engine optimization.

However, you need to invest time and effort anyway. There will be certain things that require your approval and questions about your practice and goals you’ll have to answer.

On the other hand, the agency’s team should be able to justify their plans and welcome your feedback and input.

Can They Leverage Social Media?

Google ranks the websites that are integrated with active social networking higher. In fact, social media activities are one of the most reliable forms of evidence to determine how worthy the site is for online visitors.

The dentist SEO agency should be social media savvy and know how to place relevant and useful chunks of information in front of readers in order to establish your site as a relevant source and entice social media mentions or shares.

This builds brand awareness and boosts your visibility online.

While often seen as separate entities, SEO and pay-per-click marketing can and should work together. A Search Engine Watch study found out that using SEO and PPC together result in a 200% increase in conversions.

An integrated approach gets you increased exposure on Google’s search results and a broader reach.

Must-Haves for a Successful Dental Website

Your website needs to look appealing and professional because that is what will make your practice look authoritative and entice your potential clients to make an appointment.

The following section outlines the must-haves for a successful dental website.

Organized Navigation

Having an intuitive website which enables easy navigation helps in the process of turning visitors into conversions.

You should have pages for each major service you offer, and each page needs to have a clear and appealing layout, stating why you do a better job than your competition.

Pro Tip: Such pages can be used as landing pages for your marketing campaigns.

About Page

The About page is one of the most visited pages on dental websites. As choosing a dentist is very personal, potential clients want to make a connection with the dentist and learn more about his or her education, experience, and professional accolades.

Your About page needs to be appealing and informative because it is what sets you apart from other dentists in the area. Feature photos of yourself and your staff and present your prospective clients with valuable information regarding your approach to dentistry.

Pro Tip: In order to look relatable, include some personal information or some fun facts about you and your team.

Easy Appointment Booking

Enabling online booking appointment will benefit your patients, giving them an opportunity to schedule an appointment at their convenience.

To ease this process, you can use an automated system that shows available times for an appointment.

Also, you can set up a form for appointment request after which you’d redirect the prospects to a Thank You page which informs them what to expect next – an email confirmation or maybe a phone call to confirm the appointment.

Pro Tip: Place a clear and appealing call to action that entices the prospective clients to click on it and then take them to the booking page.

Trust Features and Testimonials

Glowing testimonials are the most valuable marketing material. Create a separate page where you’ll feature the collection of the best reviews and testimonials. Also, make sure to include video testimonials, as well as before and after photos that highlight your competence.

Pro Tip: Try and schedule video interviews with your past clients. This will make your practice look reliable in the eyes of the prospective client and they will know they can trust you.

Frequently Asked Questions

1. I found an SEO agency that looks promising but offers only long-term contracts. Should I go for it?

Usually, agencies that offer only long-term contracts provide poor work quality. They try to lock you in long contracts because they aren’t confident in their strategies and skills.

While there are exceptions to this rule, it’s advisable that you partner up with an agency that offers a month-to-month contract which would provide you with the opportunity to see the what they can do for you.

2. What’s the cost of dental SEO?

We tried to provide the average hourly rate of each agency listed here. However, an average monthly plan would cost approximately $1,000-$3,000, depending on what the contract covers and the package you opt to use.

3. How can I be sure that partnering up with an agency listed here will work for my practice?

The simple answer is – you can’t. Dental SEO isn’t an exact science, and #1 rankings cannot be predicted. However, we worked hard to weed out the scam companies and list those that offer quality and check every box of our criteria to ensure they would do what it takes to make your business thrive and improve your bottom line.

4. Should the SEO provider share the progress with me or should I let them do their thing?

You should get a report on everything that is done on your website. The data included in such statements will inform you whether the strategies are hitting your goals.

5. Should I look for a dental SEO agency near me?

The location isn’t the most important factor when it comes to finding the best SEO partner. However, it’s quite beneficial if you prefer meetings in person and a team that is a few steps away.

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