20+ Impressive Amazon Statistics

There is no denying that Amazon is one of the most well-known companies on the planet today. Based in Seattle, Washington, the company is most people’s first resort when buying products online, and selling them too! 
With that in mind, we decided to do some digging to find some interesting Amazon statistics. 
From the unusual to the downright impressive, read on to discover the best Amazon stats we found online!

Amazing Amazon Stats & Facts 

  • There are 206 million Amazon visitors per month.
  • Amazon sells more than 12 million products.
  • Amazon app users generate almost 85% of all smartphone minutes spent on Amazon.
  • Amazon has 49% of the market in the US.
  • Most people use Amazon Echo or Alexa to ask questions. 
  • The average order value via smartphones is $78.
  • 31% of Amazon Video customers primarily watch original content.
  • Amazon sold 175 million products during their Prime Day in 2019.
  • There are 95 million Amazon Prime members in the US.
  • Mind-blowing stuff, right? Let’s explore these stats in greater depth.

Amazon Statistics for 2019

1.There are 206 million Amazon visitors per month.


If you ever wanted proof that Amazon is one of the most popular companies and websites out there today, this statistic is the only one you need to know. 
Amazon sells products in virtually every country around the world, bar a few restrictions and exceptions. On a monthly basis, the ecommerce giant draws in over 200 million people. 
To put this into perspective, more than twice of the population of Germany visit Amazon every month! 
When you compare this with other online stores, you can also see a massive difference. For example, Best Buy gets around 55 million visitors every month, and eBay gets 109 million visitors every month. It is quite clear to see from these Amazon statistics that there is only one winner in the worldwide and US ecommerce market.

2. Amazon sells more than 12 million products.

(Retail Touch Points)

How many products does Amazon sell? 
This is a question a lot of people want to know the answer to. Currently, Amazon sells in excess of 12 million products. And this does not include the services, wine, media, and the books they sell!
When you factor in all of the sellers on the Amazon Marketplace, the number of products being sold rockets to 353 million. No wonder we always turn to Amazon for all of our product needs!

3. Amazon app users generate almost 85% of all smartphone minutes spent on Amazon.

(Business Insider)

A lot of people are also interested to learn about Amazon usage by device. When it comes to Amazon usage on mobile, there is no denying the importance of the Amazon app here. Out of all of the minutes that are spent on Amazon through mobile internet, the vast majority of these minutes are spent on the app rather than the mobile website. 

4. Amazon has 49% of the market in the United States.

(Big Commerce)

You may be wondering: 
What percentage of the market does Amazon have? 
You may be surprised and impressed to learn that the market share Amazon holds in the United States for ecommerce retail is 49%, and we expect this to increase over the next two years. This means that Amazon will very shortly dominate over half of the ecommerce retail market in the US. Amazon growth is happening every day!

5. Most people use Amazon Echo or Alexa to ask questions. 


Do you have an Amazon Alexa or Echo, as it’s also known? If so, what do you use it for? 
If you use your device to shop online, you will be in one of the few people who do. In fact, most people use their Alexa to ask questions.

6. The average order value via smartphones is $78.

(Seller App)

You may be wondering what the Amazon average order value is. For orders placed via smartphone, in Q4 of 2018 the Average Order Value (AOV) on worldwide shopping orders was just short of 80 bucks. 

7. 31% of Amazon Video customers primarily watch original content.

(Advanced Television)

You may be interested in Amazon prime video statistics. There are lots of great statistics out there regarding Amazon Prime. One we found especially interesting was that just under one-third of Amazon Prime Video customers primarily watch original content on this platform. 
This shows the importance of original content in terms of drawing viewers in. There have been a number of different Amazon original productions in recent years. This includes the like of Hanna, Jack Ryan, Mad Dogs, and Lore

8. Amazon sold 175 million products during their Prime Day in 2019.


This year’s Amazon Prime Day took place on July 15. It is an annual shopping holiday just like Black Friday, but it is exclusive to subscribers of Amazon Prime. Deals last up to 36 hours. 
During the sale event, Amazon sold a monumental 175 million items. It was more than good news for Amazon and their sellers. 
The company revealed that the event resulted in consumers saving more than a billion dollars by purchasing items during the sale. 
And that’s not all:
There are lots of other interesting statistics regarding Amazon Prime Day in 2019. This includes the fact that more than 200,000 televisions were purchased and over 100,000 laptops. In the United States, a lot of people purchase DNA testing kits and instant pots, making them the top-selling products. 
Adobe Analytics also revealed that there was a 68% increase in sales at competing online retailers as well, so everyone benefited from Prime Day!

9. In the United States, 95 million people are members of Amazon Prime.

(Big Commerce)

You will also be impressed by the number of Amazon Prime members. Nearly 100 million Americans are members of Amazon Prime in the United States alone. This represents an increase of ten million Amazon Prime memberships when contrasted with the year before. 
These customers do not merely shop on Amazon. They also pay a monthly fee to experience a number of exclusive benefits, including free next-day shipping on the vast majority of items sold.

10. Amazon Prime subscription members deem free shipping as their favorite perk.

(Business Insider)

A report carried out by Tinuiti revealed that free shipping was deemed the preferred perk for Amazon Prime Subscription members. The current cost of an Amazon Prime subscription is $100 per year. For this, users get a number of different benefits. Thеsе include Amazon’s streaming platform Prime Video as well as free shipping on all orders and access to Amazon Music. This gives you an idea of  why the Amazon market share is that big.
However, out of all of these perks, people love the free shipping option the most. With this, users get free next day shipping on the vast majority of products.

11. Amazon makes $283,000 every minute. 

(Seller App)

This is another statistic that shows just how effective Amazon is. It generates more than $410 million dollars every day in revenue. When you work this out, it means that every minute, $283,000 is made on Amazon. If you want to break it down even further, $4,722 is made per second on Amazon. 
Those are some pretty impressive numbers, right?

12. Alexa has over 50,000 skills.

(Voice Bot)

Alexa is the voice assistant launched by Amazon a few years ago. It has become one of the most recognised pieces of tech used around the world today. 
As of now, developers have been able to create more than 50,000 skills for Alexa, and this number is growing by the day. A skill simply refers to anything that Alexa will be able to do when commanded. For example, this could be buying a product on Amazon, checking the weather, determining the status of an Amazon order, and so on. 
And if that was not impressive enough, you can control more than 4,000 home devices. You can do all of this with just your voice. 

13. Amazon sees more sales on Prime Day than Cyber Monday and Black Friday combined. 

(Business Insider)

According to the latest Amazon sales statistics, Amazon generates a greater number of sales on Amazon Prime Day when compared with Cyber Monday and Black Friday combined. This is very impressive when you consider the fact that Black Friday has long been deemed a favorite shopping holiday by US shoppers and when you consider that it happens while everyone is shopping for Christmas presents. Despite this, Prime Day is the biggest shopping event for the company, and it is one of the biggest sales events in history.

14.  Amazon is the world’s most valuable company.

(Business Insider)

It should not come as a surprise that Amazon is one of the world’s most valuable companies. Based on market cap, it joins the likes of Google and Apple. In recent years, Amazon’s revenue has grown to surpass a whopping $900 billion.

15. Over half a million people work for Amazon.

(Geek Fire)

Not only does Amazon do wonders in terms of giving people a place to sell their items, but it is also responsible for the employment of many people all around the world. 
According to a report that was published for the shareholders of Amazon last year, the company currently employees 647,500 people on a global scale. To put this into perspective, Amazon employs twice the number of people that currently reside in Iceland. 

16. Only 2% of Amazon Echo owners have spoken to Alexa to make a purchase. 

(Retail Dive)

Earlier, we spoke about how most people use Alexa to ask questions. We mentioned that if you used your device to make purchases, you would be in a minority. Although more than 50 million Echo products have been sold since they were released back in 2015, very few people use these items to make purchases. Very few people have used their device for this purpose.

17. Amazon is one of the biggest online advertising sellers in the United States. 


Of course, we all know Amazon for selling products. But the company makes a killing when it comes to advertising revenue as well. 
In fact, it was estimated that advertisers in the United States would spend more than $4.5 billion advertising on Amazon alone in 2018. This relates to the ads sellers on Amazon buy so that they can promote their products and searches, ensuring they display high in the product pages and feature well in organic searches. 
In a few years, Amazon should be able to compete with the big two – Facebook and Google – in terms of the online advertising market if it continues to post these figures. 

18. More than half of the sales on the marketplace at Amazon are made by third-party sellers.

(Big Commerce)

Of all of the sales on Amazon, around 53% are from third-party sellers, Amazon sales data reveals. This is greater than the sales Amazon makes itself! 
In 2017, Amazon generated more than $9 billion dollars of revenue from third-party sellers. This number is only going to get bigger and bigger as more sellers flock to Amazon. It’s not hard to see why they would want to do this. After all, Amazon is the biggest name in the world of online shopping at the moment. 

19. After acquiring Whole Foods, Amazon lowered the prices by 43%. 


Another way that Amazon has been making moves is through the acquisition of other businesses. This is represented no better than by its acquisition of Whole Foods in 2017.
You may think that this is something that took place gradually. However, it didn’t. 
In fact, it happened on the very first day. The company wanted to show how much it cared about consumers and make a big impact on the Amazon shipping statistics. By nearly halving the price, items from Whole Foods were only being sold for a few cents more than the base price. 
Talk about blowing the competition out of the water!

20. 4/10 teenagers have named Amazon their favorite online store.

(Business Insider) 

A 2017 survey revealed that more than 40% of those interviewed said that their favorite online shopping website was Amazon. No other online retailers managed to get close to this statistic.
Now, to help you understand this, American Eagle and Nike came in second place at a tie. Their percentage of the vote? 5%! 
This meant that Amazon is eight times more popular amongst teenagers when compared with any other online retail website. 

21. The average Amazon Prime customer spends more than $800 extra than a non-Prime customer. 

(Business Insider)

When it comes to valuable customers in the world of online marketing, you are going to struggle to find a more valuable consumer than an Amazon Prime customer. You only need to look at the most recent Amazon product sales statistics to see that this is the case. 
An Amazon customer with a Prime membership is likely to spend around $1,400. To put this into perspective, this is nearly twice as much compared to users without a Prime membership. There are a number of different reasons why people sign up to Amazon Prime. 
This doesn’t only include loyalty – it also has to do with all of the other perks associated with Amazon Prime, including Prime Video, free next-day delivery, Amazon Music, and more! 
And, Amazon is certainly getting value from this, with Prime members willing to spend a lot more!

22. The founder of Amazon is the richest man in the world. 


It probably does not come as any surprise that the founder of this amazing company is now a very, very rich man. Jeff Bezos founded Amazon back in 1994. Impressingly, he did so out of his garage in Seattle. He is still the CEO of the business today. 
Bezos also owns a 16% stake in the business, which is worth a mind-blowing $125 billion alone. When you consider the fact that $60,336 is the median income for a US household, this means that it would take a standard household in the US around one and a half years to earn what Bezos makes in just one minute. This is why he is the world’s richest man.

23. If Amazon was a country, it would be the 51st richest.

(Seller Nexus)

This is one of the Amazon statistics that we love! 
In 2018, Amazon generated $232,887 billion in revenue. If you think about it, the gross domestic product (GDP) of a country is effectively the revenue. 
So, if Amazon was a country, it would be the world’s 51st richest nation. This would make it richer than Qatar, Iraq, and Algeria, and it would fall only just behind Greece, New Zealand, and Peru. That’s pretty crazy, right?

24. Amazon made 232 billion dollars in revenue last year.


Last year, Amazon made an impressive $241.545 billion in revenue. This represents a massive increase of 25.03% when compared with the year before. For the annual revenue for 2018 as a whole, the company made $232.887 billion. When compared with 2017, this is a huge increase of 30.93%. 
Most of the revenue came from online sales of electronics and other items on the Amazon marketplace. The rest of the revenue came from third-party retail seller services, Amazon Web Services, Amazon Kindle, and Amazon Prime subscriptions. When you compare this with eBay’s revenue for last year, which was $10 billion, you can really see the difference. Amazon was able to make at least 23 times more. 


So there you have it: 

All of the Amazon stats you could possibly need! 
If you were not impressed by Amazon before, you certainly will be after reading these Amazon statistics. It’s crazy to think that Amazon is richer than most countries!

So, what’s the last thing you bought on Amazon? Let us know in the comments below.


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