Blogging is the central gateway to a strong SEO strategy. The various approaches that have been used in the past decade are still just as invaluable today. However, there are many new concepts and practices that have taken over the blogging landscape.
No matter how many blogs are created, online business owners understand that failure to adjust to new trends will block their chances of getting their content to consumers and, as a result, could put them out of business.
Thankfully, we’ve come up with 58 amazing blogging statistics to set you on the right track, whether you are considering business blogging as a beginner or need some updates on the latest blogging trends and strategies.
Amazing Blogging Stats (Editors Choice)
- Companies who blog receive 97% more links to their website.
- Using images in blog posts gets 94% more views.
- US bloggers are projected to have a readership of 31.7 million by 2020.
- 95.9% of bloggers promote their blog posts via social media.
- 57% of marketers say they’ve gained customers specifically through blogging.
1. 80% of bloggers still do all the work themselves without outsourcing any tasks.
A large percent of bloggers do all the writing and posting themselves without outsourcing. With time, though, they get worn out or become occupied with other tasks. Delegating some of your blog posts by hiring freelance writers has its benefits.
2. Blogging industry statistics confirm that the best length for a blog post is 1,600 words, which takes around seven minutes to read.
Creating a perfect post is not a walk in the park. However, it’s one of the best ways to get your page ranked on Google or other search engines. Google, for instance, has a way of rewarding lengthy blogs with more views. The average length of a blog post that ranks well on Google contains over 1,000 words and creates far more leads than blogs with less content.
3. 409 million readers view more than 22.2 billion blog posts overall each month.
Starting a blog site is a party that it’s never too late to join. Notwithstanding how saturated the internet is with bloggers, you can still be heard through your writing skills. The stats predict that the number of views will keep growing. There are many people out there who need information on varying subjects, and you may be just the right person to offer it.
4. Every month, WordPress users publish about 91.8 million new posts and produce 48.9 million new comments.
You can’t argue with these blogging stats, nor can you push aside this jaw-dropping evidence. If you are a business owner and have yet to decide whether to start blogging or not, this should spur you into action.
5. 6.7 million people publish blogs on blogging websites, while another 12 million write blogs using their social networks.
Social media comes in handy and is easy for shorter blogs. While owning a blog website is good for a business, a good number of internet users search for information on social networks like Facebook, Twitter, and Instagram for regular updates. These kinds of blogger statistics show that you need to be flexible and consider trying your hand at social media blogging.
6. Companies who blog receive 97% more links to their website.
Look at it from this angle: brands clearly want to boost their business link, and to achieve this, they need to share valuable content, which is mostly done via blogging. Blogging marketing has become the secret weapon for companies that want to get connected to their customers and maintain resiliency in the competitive market.
7. 66% of B2B marketers who use blogs generate more leads than those who don’t.
The demand for businesses to generate leads is on the rise. B2B marketers have seen amazing results in terms of blog-generated leads, which is a important factor in a successful marketing strategy.
8. Even more persuasive blogging facts: companies that blog receive 434% more indexed pages.
Indexed pages are relevant for search phrases made on Google. Google recognizes webpages through links and XLM and then evaluates the page content to determine its quality. The pages are then indexed based on this analysis. Indexed pages drive organic traffic when they show up on search engines.
9. Companies that blog have 55% more visitors to their websites.
There’s no point going to an empty grocery store that doesn’t restock. Companies that “restock” with regular blogs, as the blogging statistics have confirmed, experience far more marketing turnover than companies that don’t.
10. 66% of small and medium-sized US business websites don’t have a form-fill option on their website allowing consumers to request information.
Potential customers might give up on a small business that doesn’t incorporate a form-fill option—this lack makes it difficult for them to get in touch. A contact form should include a statement that assures your customers that their privacy is secured, and a confirmation email should be included.
11. According to blog reader statistics, using images in blog posts gets 94% more views.
“A picture is worth a thousand words!” says ancient adage. Visual learning is a powerful tool that imprints a lasting memory on the brain. Neurologists believe that the brain’s capacity for processing images is 60,000 times faster than text. That sounds crazy, right? Images help break down the content, making it easier to understand, so blogs lacking the proper use of images are not likely to succeed. Take note that using the most appropriate images is the key. Otherwise, you may send the wrong message.
12. 62.96% of people consider blogs that have multiple authors to be more credible.
While sticking to a certain way of doing things brings consistency, these blogger statistics indicate that having different writers adds a dash of variety. After all, different authors writing for a wide variety of publications bring new ideas, concepts, and styles. It’s believed that having multiple writers increases a site’s reputation, credibility, and engagement.
13. 55% of readers spend around 15 seconds going through an article.
More than enough content is posted on the internet daily, but what’s so surprising is that more than half only skim through the blogs. Blog readership statistics revealed a 15-second read on average for an article. Readers will merely take a simple glance at an article, checking for certain elements to determine whether they’ll continue reading. So if you are still reading this post, you’ve earned our commendation.
14. 25.13% of bloggers spend between one and three hours producing an average post.
The amount of time spent by bloggers on a particular post is largely dependent on what purpose it will serve. When it comes to their blog marketing, marketers understand that in-depth posts will generate leads, so these posts should be a considerable length—hence, they may spend several hours producing their content. In contrast, some quick posts can take as little as an hour or less.
15. 75% of B2B marketers use blogs in their social media content, compared to 61% of B2C marketers.
The results are evident—blogs are a serious tool for SEO implementation. B2B marketers use blogs for their social media to improve traffic for business sites. Blogging statistics for 2018 showed that B2B marketers largely used email, at 93%, with social media just a bit behind, at 92%.
16. 60% of marketers have a documented personalization strategy.
Data personalization helps marketers keep track of business performances and monitor their success. Research has suggested that data analytics and personalization should work hand in hand. About 39% of these marketers agree that personalized data is a marketing strategy that needs to be amped up. In 2017, around 60% of marketers claimed to have a documented personalized marketing plan.
17. US bloggers are projected to have a readership of 31.7 million by 2020.
Blogging is gaining more popularity in the US. In 2015, a survey from Statista showed that in a day, at least one blog was posted on the internet. These amazing blog demographics show just how far blogging has come—projecting that bloggers will reach 31.7 million readers just five years later.
18. SEO leads see a 14.6% close rate, while outbound leads only have a 1.7% close rate.
SEO is a major tool for ranking high on Google and other search engines. It controls traffic, creates huge brand awareness, propels leads, and drives sales. The difference in SEO leads and outbound leads doesn’t spring up as a surprise in this case.
19. B2B marketers who use blogs receive 67% more leads compared to those who don’t.
Traditional lead generation methods have become obsolete and ineffective. It’s time-consuming and costly. But blogging has proven to be the opposite, while also generating more leads. Blogging statistics are in favor of B2B marketers. It’s little wonder, then, that they’ve stuck to using blogs.
20. 95.9% of bloggers promote their blog posts via social media.
Clearly, bloggers focus on social media to direct people to their blogs. A survey done by Statista in 2018 revealed that 77% of the American population has at least one profile account on a social media platform. On top of that, the global population on social media reached 2.34 billion users and is expected to hit 2.95 billion by 2020—these figures should persuade you to focus your blogging marketing on social media, too.
21. 57.6% of bloggers include more than one image in their articles.
The use of images doesn’t just make your blog look catchy—images have a way of making the content easier to process. Most importantly, images are a great SEO tool. They help break up longer text and keep it fresh and interesting.
22. 21.9% of bloggers publish blog posts weekly, while only 2.6% post on a daily basis.
How often should you blog, daily or weekly? This question should interest every blogger. Recent blogging statistics show that only a few people blog daily. Well, the frequency of posting has its pros and cons. The cons: daily blogging can be stressful and can burn you out, unless you’re ready to hire writers to do this for you. The pros: daily blogging keeps readers interested and looking forward to more. Depending on your business type and audience, decide whether to write daily or weekly.
23. Blogs increase website traffic by up to 6x.
It may not sound new to you anymore. I mean we all know by now that blogs have a way of increasing site traffic. But what you probably didn’t know is the extent to which it does so—six times as much. Of course, the average blog traffic you get per month will largely depend on how frequently you blog.
24. 36% of people prefer list-based headlines.
While it still depends on the audience, this study suggests that list-based headlines are winners all the time. You probably noticed the headline we chose for this post. From the study, list headlines came first, with a 36% acceptance from readers, beating out the other options: reader-addressed, how-to, normal, and question-based headlines.
25. 43% of people admit to simply skimming blog posts.
Keeping your blog posts easy to read, informative, and straight to the point is ideal for your readers. A survey conducted by HubSpot indicated that only 29% of readers take the time to carefully read through posts, giving insight into why bloggers should focus on using brief paragraphs. These blogging statistics confirm that you should use bullet points and section headers to give your audience what they want.
26. 2 million people use Bluehost to host their blogs.
Bluehost offers users a lot of benefits for bloggers. It’s easy to use, provides a free domain, and has a site builder, 1-click WordPress install, and 24/7 live support. Bluehost is also an easy-to-use platform for a newbie who’s just beginning to blog.
27. 52% of B2B marketers agreed that blogging is their most critical content marketing tactic.
Blogging is a big business, and B2B marketers are taking advantage of this to up their marketing tactics. The blogging statistics derived from the Content Marketing Institute’s survey also showed that 89% of marketers claimed to be using a content marketing strategy, and now we can see that 52% of them find that blogging delivers the best results.
28. 36% of Fortune 500 companies have blogs.
Blogging gives companies a personal advantage. Every business benefits from developing a voice and having a forum for discussion where people can talk about their brand and add value—and blogs are a great way to achieve this.
29. 80% of B2B marketers use blogs as a content marketing tactic.
The blogging industry statistics from the Content Marketing Institute’s previously mentioned survey show 89% of marketers using a content marketing strategy. In addition, 80% of marketers use blogs to create their content. Moreover, we can expect that this figure will go up as more and more B2B marketers learn how blogging is the most useful tool to execute their marketing tactics.
30. 57% of marketers say they’ve gained customers specifically through blogging.
There’s no point sticking to what doesn’t work for you. But if it works, stick with it. 57% of marketers agreed that they have gained more customers through blogging. Arguably, many blogging stats also support the notion that blogging is an effective tactic to convert clicks into potential customers.
31. Tumblr had 456.1 million blog accounts as of January 2019.
The micro-blogging website and social media platform recently reached an all-time peak of 456.1 million user accounts. The figure is a cumulative total from May 2011 to January of this year. Tumblr got 68 million accounts in 2018 alone, with 358 million accounts the previous year.
32. 46.74% of Americans aged 18 to 29 years stated they read blogs in 2018.
The blog readership statistics on different age groups illustrates that younger Americans represent the largest share of online blog readers.
33. 79% of Australians aged 30 to 39 read online reviews and blogs in 2018.
Going by the proportion of consumers who read online reviews, Statista has shown that Australia is a suitable ocean for bloggers to catch their fishes. This trend is still on the rise with more age demographics pushing the number of readers even higher. This probably is one of the most interesting blogging stats we’ve come across so far.
34. 41% of female Pinterest users used the visual blogging site in January of 2018.
2018 began on a good note for this visual blogging site. Statistically, Pinterest has more female users, so as a discerning blogger, try to think up a few posts that will appeal to a female readership.
35. Companies that publish 16 or more blog posts per month see 3.5x more traffic than those that post 4 times or less in the same period.
So how often should your company blog? Well, the frequency you blog primarily depends on the size of your company and the type of business you run. According to the blogging stats delivered by HubSpot, monthly blog posts are ideal for certain businesses while other companies are expected to blog more often (6–10 times a month). But the overall lesson here shows that the more you blog, the more leads you generate.
36. Small businesses that blog see 126% more lead growth than the businesses that don’t.
Undeniably, blogging adds more value to your business ideas. It’s the smartest way to educate, engage, and address your customers’ needs. You get to show your personality and solidify your brand persona. While you’re keeping these blogging statistics in mind, here are some important steps to success:
- Start with a strategy that has a specific goal in mind.
- Work on your keywords. It’s a complex process, but the right keyword research will boost your blogging career.
- Generate your keyword topics.
- Build your blog content.
- Publish and promote your content.
37. 77% of people online read blogs.
If you still aren’t sure about blogging, the latest research done on content marketing strategies revealed that 77% of internet users read blogs. This number suggests the potential of content marketing. Providing relevant content that appeals to a targeted audience will work like magic.
38. 52% of bloggers use an editor.
A good editor improves your content’s quality and readability. Simple errors like typos, poor sentence structure, and incorrect punctuation can be corrected by an editor. And more broadly, a good editor helps bring life to your post by offering valuable suggestions.
39. 60% of consumers view a company more positively after reading custom content on its site.
Creating blogs in sequence to specifically address a targeted audience is awesome. Blog reader statistics show that internet users appreciate custom content when it presents a specific idea or educates them about something new. Of course, the secondary objective of creating custom content is be generate more leads.
40. 81% of US internet users trust the information and advice they find on blogs.
It’s good news to learn that blogs are trusted sources of information. The internet may be well saturated with posts, but that’s good for consumers. They can look at multiple options when considering a purchase or confirming the authenticity of a new piece of information.
41. 61% of US online consumers have made a purchase after reading a blog that recommended it.
This is one of the blogging statistics recommending the impact of affiliate marketing. Consumers tend to trust items endorsed by influential bloggers. As a hint, connect with trusted content marketers to boost your sales.
42. 81% of bloggers write at home or out of their home office.
Many experienced bloggers admit that working from home is more comfortable. Bloggers feel more at ease, less stressed, and less distracted, and they can schedule what time of day to write. This level of flexibility doesn’t compare to working away from home. For instance, you can set up an office in your home to keep organized and feel more professional.
43. 70% of consumers stop to learn about a company through an article rather than ads.
Blog statistics confirm that consumers are interested in knowing the team behind a brand before they trust it. Articles give more detailed information about a company than ads. For instance, they’re a great way for consumers to read the “how to” of a particular item.
44. Images on Facebook constitute 93% of the most engaging posts.
More and more, the use of images on Facebook grabs readers’ attention. Socialbakers examined the most engaging posts based on the number of likes and comments by people, finding that 93% were images.
45. Businesses that blog experience twice as much email traffic.
Blogging facts like these show that the combination of a blog and email yields fruitful results for content marketers. HubSpot released a study of 6,000 customers, and the outcome indicates that businesses that blog get twice as much traffic as businesses that don’t. Obviously, email blogging is a reliable traffic generator.
46. 45% of marketers believe blogging is their most important content strategy.
Through blogging, marketers can educate their audiences with custom-made material that suits their needs. They also can improve their SEO ranking through it.
47. Titles with eight words received a 21% higher click-through rate than the overall average.
It’s popularly said that one cannot judge a book by its cover, but maybe you can by its title. Stats on blogging underline how important a catchy headline is to get your audience to read your content. A good headline should brief readers about what the content is about and should include keywords that are written in an intriguing manner. Hence, the length of your headline plays a major factor. Research done by the Content Marketing Institute says that titles with eight words perform best.
48. Having a hyphen or colon in the headline increased click-through rates by 9%.
You probably never thought that the simple use of certain punctuation could influence your click-through rate, but these stats on blogging seem to be proving otherwise. Seeing 9% better results by merely tweaking the headline and adding a hyphen or colon is a plus.
49. 53% of content marketers use interactive content.
Interactive content is engaging—it requires active participation from users beyond merely reading or watching posted materials, while also allowing users to receive valuable information with real-time practical effects. According to a few statistics on blogs, content marketers get double the conversions through the use of interactive content compared to passive content.
50. 78% of CMOs think that custom content is the future of marketing.
Evidence points to the future of marketing being custom-made content. There’s tons of content out there, so users expect to find something that will perfectly provide what they need. For video content especially, CMOs agree that personalized content is the future.
51. 43% of people would like marketers to provide more video content.
The use of visuals is gaining momentum. Some users aren’t as impressed with written-word blogs. Marketers are aware of this trend and have begun to address their audience with video blogging (vlogging). And the blogging statistics show that 43% of people prefer vlogs to written blogs.
52. The average blog post takes 3 hours and 16 minutes to write.
The time and effort used to create quality content is yielding positive results for bloggers. For instance, 23% of bloggers admit that they have seen “strong results” spending 3 hours and above on post. A survey done by Orbit Media in 2016 showed a 26% increase in the time spent writing blogs when compared to 2015.
53. Marketers who prioritize their blogging are 13x more likely to see a positive ROI.
Bogging ROI is real, and it’s huge! The time and effort spent on blogging is an investment. Blogging not only keeps your company alive but also reaps you many benefits. When you blog frequently and consistently, you make it easier for more people to find you. Even while you’re sleeping, your blogs keep working for you.
54. The “how to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.
“How to” headlines are one of the most-used headline formulas, falling behind the “this is” cliffhanger headlines. However, as simple as it sounds, be careful not to use it passively. Remember that the “how to” is meant to be helpful and show people how to do something.
55. 55% of bloggers check analytics often.
According to Orbit media blogging statistics, about 95% bloggers have access to analytics, and about 55% check them on regular basis. For those who check it regularly, they can critically observe the progress of their content marketing. This way, channels and formats can be checked for optimization.
56. Compounding blog posts generate 38% of all blog traffic.
The study conducted by HubSpot shows that a single compounding post generates traffic equal to six other new blog posts.
57. 25% of marketers don’t outsource for any of their content marketing creation.
You should consider the advantage of hiring a professional writer for your post, especially if you’re considering posting a high volume of content within a short period of time. It gives you time for other personal activities. Combining this knowledge with other blogging statistics, like those showing the advantage of having multiple writers as well as an editor, and you’ll quickly be able to add new flavor to your posts and see more engagement.
58. 69% of companies use an editorial calendar for blog posts.
For as long as newspaper publishing has existed, the editorial calendar has been vital. Be it a simple or complex task, an editorial calendar helps with gathering and tracking content ideas, scheduling social media updates, organizing contributions to a blog post, and planning content themes. Master how to set up an editorial calendar, and reap the rewards.
Wrapping It Up
Blog marketing is both an art and a science. So far, we have provided some mind-blowing facts that will walk you through a successful blogging career as online business owner. Granted, blogging has its challenges, but you have to jump through a hurdle or two to achieve success.
No matter what, it’s necessary to keep pace with the dynamic online world. To stay grounded in this competitive market, we suggest you constantly keep these outstanding blogging statistics in mind when devising and revising your marketing strategies.
List of Sources:
- Whiz Sky
- Nielsen Social
- Liquid Capital Corp
- Inside View
- Quick Sprout
- Quick Sprout
- Social Media Examiner
- Digital Marketing Institute
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- Blue Host
- Content Marketing Institute
- Iconic Digital
- Content Marketing Institute
- Search Engine People
- Lyfe Marketing
- D. John Carlson
- Huffington Post
- Huffington Post
- Huffington Post
- Shout Me Loud
- Social Media Explorer
- Business Insider
- Good Content Company
- Neil Patel
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- Orbit Media
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- Orbit Media
- Slide Share