Snapchat is on a rollercoaster ride. One moment, it’s fighting off fierce competition from its social media rivals, the next its doubling revenue.
Many analysts wrote off Snapchat in 2018, following strong moves by Instagram and other social media apps. But the company continues to progress, as you’ll learn in the following Snapchat statistics we’ve collected for you.
It’s not all good news, though:
Snapchat is still struggling like many other service providers to give users reasons to continue using its platform.
More importantly, Snapchat needs to attract advertisers – companies willing to pay fees to get their message out to Snapchat users.
Here are some quick stats for you:
Fascinating Snapchat Stats
- 41% of teenagers say Snapchat is their favorite social media platform.
- Users created more than 600,000 Snapchat Lenses in Q3 2019, up from 500,000 a year earlier.
- Snapchat will only add 600,000 new US users by 2023.
- 32% of users use Snapchat “on the go.”
- Snapchat ad spending will rise to $767 billion in 2020.
- 40% of Snapchatters say they made a purchase decision based on Snapchat influencer marketing.
- A Snapchat sponsored Lens can cost between $450,000 and $750,000 per day.
- Snapchat’s market cap is approximately $15 billion, up from $7 billion in Q1 2019.
General Snapchat Statistics
Take a look at the following in-depth Snapchat facts:
1. Snapchat’s market cap is approximately $15 Billion, up from $7 billion in Q1 2019.
Snapchat market cap nearly doubled in 2019, rising from $7 billion to more than $15 billion. What’s changed? A couple of things.
First, the stock market as a whole rose substantially since January when stocks across the globe tanked in response to a possible China-US trade war. And second, Snapchat increased its user base significantly, as you’ll read below.
The combination of these two factors means that the messaging app is back from the brink and growing strong.
2. The longest Snapchat Streak Is 1,400.
Snapchat introduced Streaks as a way to gamify the Snapchat experience. Users get a fire logo next to their name when a conversation continues for three consecutive days or more.
The longest Snapchat Streak is 1,400, incidentally also the number of days since the app company introduced the feature.
It turns out that it was an excellent decision to gamify the app experience. That’s because:
3. 41% of teenagers say that Snapchat is their favorite social media platform.
Snapchat might not be the biggest social network, but it could be in the future.
That’s because a whopping 41% of teenagers in the US consider it their favorite social media platform, more than any other.
While teenage users might change their habits in the future and join the rest of the world on Facebook and Instagram, there’s no guarantee that they will.
4. Users created more than 600,000 Snapchat lenses In Q3 2019, up from 500,000 a year earlier.
Are you looking for fun facts about Snapchat?
Snapchat users created over 600,000 Lenses in Lens Studio, up from 500,000 a year earlier.
Lenses are Snapchat’s foray into the brave new world of augmented reality. It’s a tool that enables users to view virtual objects, like cute 3D emojis created by other users, in the world around them, a bit like Pokemon Go.
5. 15% of all snaps sent every day with Lenses Feature user-made Lenses.
Snapchat stats indicate that its users make more than 15% of all Lenses sent every day in the company’s Lens Studio.
It’s a big win for emojis!
6. Snapchat will add 600,000 new US users by 2023.
Will Snapchat’s user base continues to grow at a rapid clip over the coming years?
Snapchat number trend analysis reveals that the answer is:
eMarketer suggests that Snapchat user statistics may peak in 2019 and then plateau from 2020 onwards, only adding 600,000 new users over the next three years.
7. 53.4% of all US mobile users regularly access Snapchat.
Snapchat mobile usage currently stands at over half of all users.
It means that more than half of all people who own a smartphone in the US also access Snapchat.
While Snapchat is most popular among those aged 24 and under, it also has a substantial following in the 25 to 34 age range.
To put those Snapchat stats on Snapchat use into perspective, 64.7% of mobile audiences used Google Maps, the ubiquitous maps, and navigation software.
8. The average Snapchatter spends 34.5 minutes on the platform per day.
While Snapchat might not be the biggest messaging app in the world, the people who use it love it.
CNBC recently confirmed that the average Snapchat user spends over half an hour on the platform every day.
9. The average Snapchatter sends 34.1 messages per day.
Or about one message per minute while using the platform.
Remember, the number of messages sent by the average user is not an indication of the success of the platform. That’s because Snapchat offers a host of other features that grab users’ attention.
10. 32% of users use Snapchat “on the go.”
Snapchat recently conducted a study of when people used its platform. The results revealed that most people used it “on the go,” a semi-nebulous category implying users are on their way to do other things.
The next most common category was “commuting,” with 29% of Snapchatters telling the company that they used its platform on their way to work.
24% said they used Snapchat while traveling.
Finally, Snapchat is the social media app of choice for those on their morning commute and those “on the go,” beating all other rival networks on those metrics.
Snapchat Usage Statistics
Snapchat is one of the most famous messaging apps in the world, and one of the most unusual. But how many people use Snapchat? Check out the following fascinating usage statistics:
11. 210 million people use Snapchat daily.
If you thought Snapchat was a big messaging platform with a lot of users, you’d be right. The app currently has more than 210 million daily active users, a 13% increase from last year’s figure.
Contrary to some of the reports that you read in the press, Snapchat’s user base is not in decline. The app is still growing in popularity, with hundreds of thousands of new users every week.
12. 78% of all 18 to 24 year-olds in the US use Snapchat.
Who uses Snapchat?
If you thought Snapchat was popular among the younger generations, you wouldn’t be wrong. Data from leading research outfit Pew suggests that nearly 80% of people aged 18 to 24 use the platform, with 71% of those logging in multiple times every day.
Why does this group use Snapchat so much? Part of it might have to do with the gamification of chat. The introduction of Streaks last year certainly helped.
Okay, what’s next?
13. 50% of Snapchat users are under the age of 25.
Snapchat demographics reveal that it is popular among the young. More than half of users on the platform are under the age of 25, and 23% have not yet finished high school.
Only 2% of Snapchat users are over the age of 55.
Added to that:
14. Users send 2.1 million snaps per minute.
The level of activity on the world’s favorite ephemeral messaging app is extraordinary. Figures reveal that users send more than two million snaps per minute.
That puts the number of Snaps created per hour at 126 million.
Here’s another remarkable fact for you:
15. Snapchat users are 61% female, 38% male.
There is a vast difference in Snapchat usage by gender.
Why do women like Snapchat so much? Theories range from the idea that it’s a boredom buster to the fact that it inspires creativity.
It’s unlikely, though, that we’ll ever know the real answer to that question.
16. 82% of 18 to 24-year-old users log in every day.
When do users use Snapchat? It turns out that the majority of them use the platform daily.
The vast majority of users in the critical 18 to 24 years demographic admit to using the platform on a daily basis.
If you look at the number of active monthly user Snapchat statistics, the figures are even more impressive. Snapchat attracts more than 301 million users to its platform every month, or 50% more than it does daily.
Snapchat Revenue Statistics
17. Snapchat revenue grew by more than 50% to $446 million.
Here’s another statistic that will blow your mind about Snapchat:
Company revenue doubled in one year to $446 million, up from just $297 million in the same quarter in 2018.
The latest company accounts indicate that in the nine months leading up to September 30, 2019, the company made more than $1.155 billion in revenue, up from $790 million over the same nine months a year earlier.
Now that’s impressive earnings growth.
But it’s not all good news, though. Check out this statistic:
18. Free cash flow at Snapchat grew by 43% in 2019.
Snapchat financials improved in 2019, but they’re still negative.
The company reports in its most recent accounts that it is still $84 million in the red.
At least it is an improvement over the company’s position in 2018, when stats revealed that the company’s free cash flow was losing $159 million.
Free cash flow is essential. It tells investors how much money a company has to hand sloshing around in its back account. It is different from profit since it is cash that a company has right now, instead of money that customers owe the company but might not have paid yet.
Other financials improved for the company in 2019, too:
19. Net EBITDA increased by $96 million.
Snap revenue improvements led to EBITDA increases at the company in 2019.
EBITDA, or earnings before interest, debt, taxes, and amortization, improved by $96 million, leaving the company only $42 million in the red in 2019, compared to $138 million the year before.
20. Total daily time spent watching Snapchat Discover feature increased by 40% in 2019.
What’s new with Snapchat?
Glad you asked. Discover is a feature in the app that lets users browse news and entertainment within the app itself.
Snapchat reports that the new feature is driving massive levels of engagement, with daily view time up massively.
Snapchat vs Instagram Statistics
Who comes out on top in the battle between the social media giants Snapchat and Instagram?
The statistics will shock you:
21. The launch of Instagram Stories caused Snapchat user engagement to drop 15 to 40%.
The launch of Instagram Stories in 2017 hurt Snapchat tremendously. It saw a huge drop in engagement, with Snapchat Stories unique viewer views dropping by around 40%, according to Nick Cicero of the analytics platform Delmondo.
Snapchat downloads also saw a significant drop after the launch of Instagram Stories. The app fell to its lowest ranking on app stores for the year, all the way down to 11th place overall for all after hovering in the top three for most of the preceding year.
The news keeps getting worse:
22. Instagram Stories now has 400 million daily active users, double Snapchat’s total.
If you thought Snapchat was a popular platform, you’d be right. It regularly pulls in well over 200 million people daily.
Instagram Stories, however, is nearly twice as popular, with more than 400 million daily active users.
The message for marketers is clear:
Unless you need to target specific Snapchat demographics, you should focus your budget on Instagram.
Snapchat Advertising Statistics
Snapchat marketing and advertising statistics are important. It’s how the service pays for new features.
Recently, the media reported on the adversity facing Snapchat advertising. Let’s delve into the statistics in a little more detail:
23. Snapchat Ad spend will rise to $767 billion in 2020.
Snapchat reports that ad spend on its platform will rise to $767 billion in 2020 on its most recent financial release to investors. Ad spending is primarily driven by marketers wanting to appeal to the critical 18 to 24-year-old age group.
24. A Snapchat sponsored Lens can cost between $450,000 and $750,000 per day.
(Wall Street Journal)
If you thought that Facebook ran a lucrative advertising business, think again. Snapchat sponsored Lenses can cost more than half a million bucks per day, depending on their popularity.
That’s a lot of money!
25. 40% of Snapchatters made a purchase decision based on Snapchat influencer marketing.
(Global Web Index)
Snapchat has a bad reputation for failing to support influencers. There are ongoing campaigns by influencers to encourage the bosses at the platform to make their lives easier.
With that said, influencers are still incredibly important. Social media users that use Snapchat every day to find influencer and celebrity endorsements of products that they want to buy. Four in ten Snapchatters say they use the platform to make decisions about which products to buy.
26. Snapcash stopped operating on August 30, 2018.
It was supposed to be a revolutionary peer-to-peer payment system. However, Snapchat shut down the service at the end of August 2018 because of competition from larger rivals.
Incidentally, Snapchat Spectacles went the same way. Just as Google failed with Google Glass, Snapchat didn’t quite manage to crack the consumer AR market.
27. Snapchat ads cost more than $3,000 per month.
(Business Of Apps)
Snapchat is famous for the cost of its ads. It’s an enormous money-spinner, especially among advertisers looking to target Snapchat users by age.
Business of Apps recently reported that the firm makes more than $3,000 per month on average on business Snap Ads.
That’s a lot of money, but still a heck of a lot less than the amount some companies spend on Snapchat Discover and Lenses.
The future for Snapchat doesn’t look as certain as it did five years ago.
Back then, commentators suggested that the ephemeral messaging service would mop up in the social media space, taking market share from Facebook and others.
That, however, hasn’t happened. Instead, Snapchat statistics show that the company is still struggling financially with negative cash flow.
The company has also had numerous failures, including Snapcash, the service that was supposed to revolutionize app-based peer-to-peer payments, and its AR projects.
Are you keenly following the latest Snapchat developments? Will the company survive? Only time will tell!