Finding the Right Lawyer SEO Company

Total
0
Shares

Looking for the best lawyer SEO companies in the USA?

 We’ve evaluated more than 50 companies to finally choose the best presented in the table  below. 

Considering the fact that 74% of consumers visit a law firm’s website to take action, it’s safe to say that lawyer SEO has become a necessity.

However, there are many rules and regulations set by state bar associations, so the agency you choose to trust with your search engine optimization needs to know the ins and outs of the ethics and advertising guidelines in order to protect you from violating them.

Here is a list of the best firms specializing in legal SEO that will help you avoid the trial and error phase.

Best Lawyer SEO Companies

Premier Legal Marketing is a lawyer SEO and web design firm. They create and maintain websites for law firms and take a client-focused approach to develop a customized marketing strategy for everyone they work with, thus maximizing each client’s digital presence.

Services provided:Web Design, SEO, Content Writing, Web Maintenance
Founded in:2010
Company size:10-49
Offices:

Pennsauken, NJ

Haddonfield, NJ 

Min. project size:$1,000+
Avg. hourly rate:  $100 – $149 / hr
Major Clients: 

2. MediaSmack

MediaSmack is a full-service legal marketing firm that represents clients throughout the country. They stay current with updates in search technology and use this information together with their strong advertising background to create customized marketing strategies for legal service providers.

Services provided:SEO, SMM, PPC, Web Design 
Founded in:2013 
Company size:10-49
Offices:

Sacramento, CA

Los Angeles, CA

Denver, CO

Austin, TX

San Francisco, CA

Philadelphia, PA

Min. project size:$1,000+
Avg. hourly rate:Undisclosed
Major Clients:Law Office of Louis J. Goodman, Kershaw, Cook, and Talley, Hammerschmidt Law Corporation

Founded in 2016 with an HQ in Williamsport, PA, Legal InSites has quickly grown into a leading legal marketing agency. Specializing in SEO, web design, content writing, and social media, they offer geographic exclusivity to clients.

Services provided:SEO, Web Design & Development, Content Writing, Social Media
Founded in:2016
Company size:2-9
Offices:Williamsport, PA
Min. project size:Undisclosed
Avg. hourly rate: $100 – $149 / hr
Major Clients:Law Office of Louis J. Goodman, Kershaw, Cook, and Talley, Hammerschmidt Law Corporation

4. Dot Com Lawyer Marketing

Dot Com Lawyer Marketing is a leading lawyer SEO marketing firm that serves attorneys and law firms across the US. The team’s focus is on generating leads and, as a result, more cases and increased profit. All of their work is done in-house, and they offer a flexible month-to-month pricing policy.

Services provided:SEO, Web Design, PPC
Founded in:Undisclosed
Company size:Undisclosed
Offices:New York, NY
Min. project size:Undisclosed
Avg. hourly rate: $100 – $149 / hr
Major Clients:Lamber Goodnow, Spodek Law Group, Raiser & Kenniff, Goldman & Associates, LongIslandDivorceLawyers.com, Farar & Lewis LLP

5. Radix Law Firm SEO

Radix is a full-service law firm SEO marketing company specializing in attorney digital marketing. Their powerful strategies are focused on increasing the client’s traffic and getting them as many clients as possible.

Services provided:SEO, SMM, PPC, Web Design
Founded in:2000
Company size:1-10
Offices:Fort Collins, CO
Min. project size:Undisclosed
Avg. hourly rate: $100 – $149 / hr
Major Clients: 

6. LSEO.com

LSEO has excellent rates for the level of high-quality work they offer. Their team is always looking for tactical improvements, and they are open to all forms of communication. Besides professional and innovative SEO services, LSEO is flexible to strategy modifications.

Services provided:SEO Audits, Link Placement, PPC Management, Content Marketing
Founded in:2014
Company size:  10 – 49
Offices:Wilkes-Barre, Pennsylvania, USA
Min. project size:  $1,000+
Avg. hourly rate: $100 – $149 / hr
Major Clients:Yoast, Disney Interactive, The Commonwealth Medical College Allied Services, SleepPhones, Natera (Evercord)”

7. Comrade Web Agency

As one of the top SEO companies in Chicago, Comrade excels in solving marketing and design challenges to help clients reach their full marketing potential. They optimize conversion rates to get more leads and deliver top results that raise clients’ portfolios above the competition.

Services provided:Web Design & Development, SEO, CRO
Founded in:2007
Company size:  10 – 49
Offices:Chicago, IL
Min. project size:  $10,000+
Avg. hourly rate: $100 – $149 / hr
Major Clients:AARP, Levinson Law Group, Blackhawk Supply, Zen Supplies

8. iLawyer Marketing

This California-based law firm search engine optimization company serves law firms that want to market their practice online and leave a lasting impression. Their ability to take clients to the first page Google for competitive search terms is what sets iLawyer Marketing apart from the competition.

Services provided:SEO, Web Design, Video Production, PPC, Legal Content Writing
Founded in:2005
Company size:  10 – 49
Offices:SAN DIEGO, CA
Min. project size:  Undisclosed
Avg. hourly rate: $100 – $149 / hr
Major Clients: 

9. Juris Page

Juris Page is one of the best lawyer marketing firms that helps law firms effectively market themselves online and get more clients. They provide a full range of services and create strategies that are best for each specific client.

Services provided:Web Design, SEO, PPC 
Founded in:2012
Company size:1-10
Offices:

Eden Prairie, MN

New York, NY

Min. project size:  Undisclosed
Avg. hourly rate: $100 – $149 / hr
Major Clients:TD& P, GRAY Law Group, Triage Law, Hadden, Decker Law firm, Wilson Law Firm

10. Black Fin

Black Fin is a digital marketing agency that specializes in growing law firms. They work transparently and always keep the clients in the loop. Their game-changing strategies are customized and specifically designed to provide the best possible results.

Services provided:Web Design, SEO
Branding
Founded in:2014
Company size:  10 – 49
Offices:

Fort Collins, CO

Portland, Oregon

Oakland, California

Colorado Springs, Colorado

Fort Worth, Texas

Min. project size:  Undisclosed
Avg. hourly rate:Undisclosed
Major Clients: 

11. PaperStreet Web Design

Based in Fort Lauderdale, PaperStreet Web Design has created some of the web designs for prominent law firms and looks after many top-ranked lawyers’ CEO and Internet marketing campaigns that generate results.

Services provided:Web Design, SEO
Branding
Founded in:2001
Company size: 10 – 49
Offices:Fort Lauderdale, FL
Min. project size:$1,000+
Avg. hourly rate:$150 – $199 / hr
Major Clients:Bick Law LLP, YLaw Group, Johnson Pope Bokor Ruppel & Burns, LLP, Jackowiack Law Offices

12. Lawyer Marketing Services, Inc.

Offering a full range of marketing services, LMS knows the ins and outs of the legal industry and understands their client’s needs. Besides offering leading law firm SEO services, they offer a collaborative work environment and stay up on current industry trends.

Services provided:SEO, Google AdWords, Social Media Marketing, SEM 
Founded in:2009
Company size:11-50
Offices:Tulsa, OK
Min. project size:  Undisclosed
Avg. hourly rate: $100-$149 / hr
Major Clients: 

At Icona, the team works alongside clients to uncover their specific strengths and turn them into a digital brand that attracts attention. Clients also get transparent communication, consistent reporting, and fair pricing.

Services provided:Web Design & Development, SEO, Legal Blogging & à la carte Maintenance
Founded in:2005
Company size: 10-49
Offices:Rancho Santa Margarita, CA
Min. project size: $10,000+
Avg. hourly rate: $100-$149 / hr
Major Clients:Alberta Health Services, Bentall Kennedy, BD&P, Calgary Board of Education, CCA, Telus, University of Calgary

14. SLS Consulting

By emphasizing teamwork, transparency, and cutting-edge trends, SLS has earned a spot among the best lawyer SEO companies. They pave the way for law companies to grow and get lasting results. The team keeps clients informed and involved in the process and adjusts their strategies if needed.

Services provided:SEO, Web Design, Local Search, Social Media Marketing
Founded in:1999
Company size: 10-49
Offices:Pasadena, CA
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients:Wingate, Russotti & Shapiro, The Breyer Law Offices, P.C., Grant Law Office, Teller & Associates, PLLC

15. Law Father

For law firms that want to increase the number of quality cases, Law Father offers all-inclusive monthly subscriptions. The team creates strategies around the idea of getting more clients for law firms and helping their businesses thrive.

Services provided:Web Design, SEO, PPC, Content Development 
Founded in:2006
Company size:11-50
Offices:

Portland, OR

Denver, CO

Min. project size:  Undisclosed
Avg. hourly rate: $50-$99 / hr
Major Clients: 

16. Lawyers SEO

Lawyers SEO improves search engine rankings and boosts conversion rates for law firms, generating new business and bringing up more revenue. On top of it all, they offer flexible billing and full transparency on each project’s performance.

Services provided:SEO, Social Media Marketing, Web Design 
Founded in:2015
Company size: 10-49
Offices:Los Angeles, CA
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients:Law Office of Damian Nolan, Lennon Mazzeo Lawyers, Diaz Law Firm, Pioletti & Pioletti, Keith Williams Law Group, Lannon & Williams, Patino & Associates Law Firm

17. On the Map Internet Marketing

Based in Miami, On the Map Internet Marketing has the tools, resources, and experience to offer stellar web development, SEO, and digital marketing services to law firms of any size. This solutions-driven SEO company crafts strategies that boost visibility, attract more leads and result in long-term success.

Services provided:SEO, Content Creation, Mobile UX 
Founded in:2010
Company size: 50-249
Offices:

Miami, FL

Los Angeles CA

Riga, LV

Min. project size:$1000+
Avg. hourly rate: $100-$149 / hr
Major Clients: 

Elite Legal Marketing is one of the best lawyer SEO companies, whose team creates a strategy that delivers game-changing results. Without tricky contracts, expensive pricing plans, and shortcuts, Elite provides first-class services and clear deliverables.

Services provided:Web Design, SEO, PPC
Digital PR for Attorneys 
Founded in:2016
Company size:Freelancer
Offices:Undisclosed
Min. project size:Undisclosed
Avg. hourly rate: $50-$99 / hr
Major Clients: 

19. LawLytic

For law firms that want to market themselves and get more clients while also building authority, LawLytics is a choice worth considering. Offering a wide range of cost-effective services, from web design to content production, LawLytics helps clients become highly competitive and profitable.

Services provided:SEO, Web Design, Content Marketing, Social Media
Founded in:2011
Company size:1-50
Offices:Tucson, Arizona
Min. project size:Undisclosed
Avg. hourly rate:$50-$99 / hr
Major Clients: 

This is arguably the best San Francisco SEO company specializing in SEO for law firms, and since 2005, they have helped countless law firms and private practices. Another great thing about them is that they offer a No Competition Guarantee, which means your local competitors can’t hire them.

Services provided:SEO, PPC, Award Winning, Web Design
Founded in:2013
Company size:11-50
Offices:

San Francisco, CA

Tampa, FL

Charlotte, NC

Chicago, IL

Denver, CO

Kansas City, MO

Nashville, TN

Seattle, WA

Wilmington, DE

Min. project size:$4,000
Avg. hourly rate: $99 – $150 / hr
Major Clients:Brill Legal Group, Legal Help for Veterans, LaGarde Law Firm

22. Consultwebs

Founded in 1999, Consultwebs was among the first agencies that focused on search engine optimization for lawyers. The campaigns are customized according to specific brands, markets, and goals. Additionally, the team in transparent, communicative, and flexible.

Services provided:PPC, SEO, CRO, Social Media
Founded in:1999
Company size: 50-249
Offices:Raleigh, NC
Min. project size: $1000+
Avg. hourly rate: $150-$199 / hr
Major Clients:Salvi, Schostok & Pritchard P.C.
Charles R. Ullman & Associates

23. For Law Firms Only Marketing, Inc.

As the name itself suggests, For Law Firms Only offers marketing services exclusively for law firms. The company’s lead generation programs are one of a kind in the industry and concentrate on mobile and voice search.

Services provided:Local SEO, Lead Generation, Mobile Marketing
Founded in:1994
Company size: 10-49
Offices:Allentown, PA
Min. project size:Undisclosed
Avg. hourly rate: $50-$99 / hr
Major Clients:Zentz & Zentz, Panico Law Group,LLC, Golden Key Law Group, Americian Cancer SocietyCharles R. Ullman & Associates

Benefits of Hiring a Lawyer SEO Agency

Search engine optimization is as important for the legal industry as it is for any other.

SEO stats show that 93% of online experiences start with a search engine—a fact that you cannot overlook.

Additionally, 75% of users won’t even scroll past the first page of SERPs, a statistic that emphasizes the importance of ranking high on Google.

If you’re still contemplating whether you need a law firm marketing agency, continue reading.

Increased Visibility = More Clients

Nowadays, having an internet presence is integral, no matter whether you’re a small firm, a big practice, or an independent lawyer. Search engine optimization allows for substantial growth and helps you distinguish yourself from the rest of the pack.

The Agency Takes the Heavy Lifting

As it is the case with search engine optimization, attorney SEO is an ongoing practice. Being a lawyer requires full-time dedication, so you probably don’t have the time to manage the SEO projects yourself.

By hiring an agency, you’ll have professionals who update your site frequently and keep up with the industry trends, putting your business ahead of the competition.

You’ll Provide an Amazing User eExperience

If your website isn’t user-friendly, you’ll lose potential clients. Improper spacing, heavy loading images, poor navigation, and long scrolls cause visitors to leave your site and potentially never come back.

SEO services for law firms often include the creation of client-friendly web design with a proper call to action that helps you convey the right message to your potential customers.

Additionally, they’ll make sure your law firm’s content is easy to understand. Legalese is often confusing and even intimidating, so your agency should strive to make your firm as approachable as possible to potential clients in order to prevent them from looking for an answer elsewhere.

What to consider before hiring a lawyer SEO company

Performing search engine optimization for a law firm isn’t the same as performing regular SEO. However, there are some common things that you should take into consideration before you decide on partnering up with an agency.

Your Goals

Before deciding what lawyer SEO company to hire, you need to establish your target audience, goals, and expectations.

For example, you need to define active goals such as how many leads are you targeting and what kind of revenue increase you expect, as well as passive goals like how you want to develop your brand perception.

A great agency capitalizes on both your active and passive goals to drive your firm’s growth.

However, you need to ensure you also have efficient in-house capabilities to convert your leads into paying clients, or you’ll see the ROI decline.

Your Core Competitors

Your lawyer search engine optimization agency should do their homework on your company. They need to research your firm, determine your position in the industry, and define your weaknesses and advantages.

Also, they need to examine your top three competitors in order to enhance the marketing strategies they develop for your company.

The Type of Reporting

Reporting is an important aspect of the search engine optimization process. It enables you to stay in the loop with everything that happens, better informing your future decisions.

Check whether the lawyer SEO company will send weekly, bi-weekly, or monthly reports and what will be included in them.

Also, ask them to define what metrics they measure and the kind of data they track.

The Terms of the Contract

Success doesn’t come overnight. You might wait several months or even a year to see results that make a difference.

Good SEO companies offer month-to-month contracts, leaving you the choice to walk away at any time.

This shows they’re confident in the service they provide and the results they deliver.

Scams You Need to Avoid

Many agencies market themselves as industry leaders and promise results they can’t deliver. Because hiring an agency that offers SEO for attorneys is costly, here are some common scams that will help you avoid shady practices and money waste.

Page-One Ranking Promises

Guaranteed rankings are usually a scam. Agencies can’t promise these results because many factors aren’t in their power.

If you want the agency to make a promise, ask them for transparency. For example, ask them to do a technical audit of your site and research the pages that perform highest.

Define your goals and ask them to propose a solution to the online challenges you face. That’s the best way to see their commitment.

“I’m a Google Insider or Partner”

Some lawyer SEO agencies claim they are or have a Google Insider, and therefore, they have the right formula to make your business thrive.

The truth is, Google provides unbiased results and doesn’t favor any particular company. They never partner up with third-party SEO companies, and most of the employees at Google don’t know how the algorithm works.

The only way an SEO agency can find the right formula for your business is through constant experimentation. Anything else would just bring you unneeded losses.

Too Much Focus on Technical SEO

Services from scam companies often emphasize the importance of the technical side of SEO. In other words, they claim that fixing the technical issues, such as meta titles and tags and sitemap, will get you higher traffic and rankings.

This is far from the truth. The best law firm SEO company will outline issues and plans for technical but also strategic reasons. And they will work carefully with your team to understand your business needs, content strategies, website tracking, PR, and overall growth plans.

Exaggerated Hosting Costs

Many lawyer SEO firms will try and rip you off. Keep in mind that the hosting charge costs approximately $100. If the agency asks for sums over $500 per month, it means you’re just a target for easy cash.

Also, check your invoices to make sure you don’t get ludicrous hosting costs for inexpensive things like mobile optimization.

Not Owning Your Web Design

Investing in a quality website can be a substantial expense. So it’s essential to ensure that you own the web design provided by the agency. Otherwise, you would have invested millions in a website that you would then have to recreate if you decide to change the agency.

You should at least make a “rent-to-own” contract, which would allow you to be the sole owner of your web design once the agreement is over.

Blogs on Domains You Don’t Own

Having a blog that is separate from your company’s website is generally not a good idea. Still, if you decide to have a blog on a separate domain, you should ensure that you register the domain and have total control over it.

You should also beware agencies that register the clients’ blogs by themselves rather than the client.

If that’s the case, you’re obliged to the agency (the domain owner), or you risk losing everything you’ve built up for the website. In other words, if you stop paying the agency, you could see the links and authority redirected or lost.

So, to stay on the safe side, always double-check whether you own your domain, CMS, content, and hosting account.

Frequently Asked Questions

1. Can I use Google to find SEO services for lawyers?

Just because an SEO company ranks high for the term you’ve used to search, it doesn’t mean that they are a good fit for your agency. On the other hand, you can use Google to learn about SEO and a company that has posted useful info that has helped inform you.

2. Why should I trust your list when it comes to finding the best SEO for lawyers?

The rankings on Bluelist.co’s lists are based on our expert opinions after our extensive evaluation methodology has been employed. We think of ourselves as a reliable source for finding the best SEO agency for your law firm.

3. Should I hire a lawyer SEO company based on their secret system?

You definitely shouldn’t. Despite what some other firms might claim, there isn’t a magic formula to get your site ranked on page one. If they promise they’ll get you stellar results with the help of a system or tool, but they aren’t willing to share them with you, run.

Delivering sustainable results takes time and effort and no shortcuts or secret weapons. Also, you should require approval for all decisions they make on your behalf.

4. Should I hire an SEO company because my competitor uses them?

If you choose a law firm SEO agency just because your competitors have worked successfully with them, you’ll be making a mistake. For one, a conflict of interest would arise. For one search query, there can be only one company that ranks in the top position. This means that the SEO agency must provide two top positions.

Moreover, just because the agency has successfully taken your competitor’s website to the top, that doesn’t mean it’s a good fit for you. Many factors uniquely determine a site’s rank, so the agency might not be able to replicate the same pattern that brought success to your competitor.

5. Is it better to hire an in-house lawyer SEO specialist for my firm?

That depends. There are many lawyer SEO experts out there that can help your business. However, if your law practice is located in highly competitive areas such as New York, San Francisco, and Washington, you’ll need more than a single person.

A lawyer SEO agency gets you an array of knowledge and a versatile team of field experts that stay on top of the latest algorithm changes.

Also, in most cases, hiring an agency turns out to be cheaper than hiring an in-house expert. When hiring an agency, you agree to pay a set fee, but if you work with an in-house specialist, you might have to scale up their pay according to their experience, plus provide benefits, pay raises, and bonuses.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Best SEO Agencies 2020

To date, we have evaluated 50 top SEO companies to help you find the right one for your business. We assess them from multiple angles using a methodology we developed over time.…
Know More