Finding the Right Medical SEO Company

Do you want to get your website to the top of the search results?

We’ve compiled a list of the best medical SEO agencies that can help you with that.

A steady stream of new patients is the bottom line of every medical practice, and search engine optimization is the best way to achieve it.

With 54% of potential patients under the age of 35 using search engines to find ophthalmologists, plastic surgeons, dermatologists, and other medical practices, implementing SEO practices to get your clinic or hospital website to the top of the SERPs is more important than ever.

Since you might have your hands full dealing with your practice, here’s a list of the best medical SEO providers in the US, which can help you dominate the interweb and grow your overall client base.

Best Medical SEO Companies 2019

1. Einstein Medical

Einstein Medical is a full-service provider of affordable healthcare SEO. Their marketing solutions combine more than two years of marketing experience with an exceptional level of creativity and are tailored to help clients grow their practices and reach their full potential.

Services provided: SEO, Web Design, Video, Social Media
Founded in: 1995
Company size: 10-49
Offices: San Diego CA
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients:  

2. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full-service digital marketing agency. They offer a proactive, client-driven approach with thorough and regular progress updates. Furthermore, this SEO company has unrivaled customer support and attentiveness.

Services provided: SEO, Local SEO, Web Design, PPC, SMM
Founded in: 2005
Company size: 51-200
Offices: Dallas, TX
Arlington, TX
Min. project size: $1,000+
Avg. hourly rate: $100 – $149 / hr
Major Clients: Restoration 1, Daryl Food Relocation and Logistics ,D&D Beyond ,Hurom, Berryman Products

3. NKP Medical

NKP Medical is one of the top healthcare marketing agencies that specialize in serving cosmetic surgery and general surgery practices. The team of digital marketing specialists listens to and understands the specific needs of their clients and acts on them, providing exceptional online results.

Services provided: Web Design, SEO, PPC, Social Media Marketing, Reputation Management
Founded in: 2005
Company size: 10-49
Offices: Los Angeles, CA
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients:  

4. Elite Rank Media

Elite Rank Media has earned its place among the best medical SEO agencies in the US thanks to its unique approach and exceptional service. Committed to delivering effective and trusted digital marketing solutions, this agency has what it takes to make a client’s brand an industry leader.

Services provided: SEO, Local SEO, Reputation Management, Web Design
Founded in: 2009
Company size: 2-9
Offices: PEMBROKE PINES, FL
Min. project size: $5000+
Avg. hourly rate: $50-$99 / hr
Major Clients: Healthline, Dish Network, Overstock.com, Vistaprint, Guitar world

5. Levo Health

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Services provided:  
Founded in:  
Company size:  
Offices:  
Min. project size:  
Avg. hourly rate:  
Major Clients:  

6. Advice Media

As one of the best medical internet marketing firms around, Advice Media employs leading SEO practices to help clients build the thriving practice they desire. When partnering up with this agency, clients get a full team that works to deliver comprehensive solutions and measurable results.

Services provided: SEO, PPC, Social Media, Web Development
Founded in: 1998
Company size: 50-249
Offices: Park City UT, Melville NY
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients: The Cristine Meredith Miele Foundation, Image Reborn Foundation
, Mountain Trails Foundation, Family Service League, Island Harvest, Nuzzles & Co, The Road Home

7. WEBITMD

WEBITMD is a growth-driven, creative digital marketing company with offices in Dallas, New York, and Los Angeles. It was founded in 2008 with a mission to deliver a customized, yet engineered approach to digital marketing that combines creativity and design with data and technology.

Services provided: PPC, Digital Strategy, SEO
Founded in: 2008
Company size: 2-9
Offices: Los Angeles CA
New York NY
Dallas TX
Min. project size: $1,000+
Avg. hourly rate: $150 – $199 / hr
Major Clients: Ryan Air, Aman
Stanislaus, Global Printing

8. Supreme Optimization

Supreme Optimization helps medical practices effectively communicate their message through an exceptional digital experience. Their strategic and resourceful team provides full-service digital marketing strategies that drive traffic and conversion. Additionally, clients enjoy consistent reporting and transparency.

Services provided: SEO, PPC, SEM, Web Design & Development 
Founded in: 2012
Company size: 10-49
Offices: Austin TX
Puerto Rico
Min. project size: $10,000+
Avg. hourly rate: $150-$199 / hr
Major Clients: Advanced Cell Diagnostics, Bluebee, Vigene Biosciences, Vector Laboratories

9. Dobies Healthcare Group

Repeatedly recognized as the best medical SEO agency, Dobies Healthcare Group specializes in marketing, branding, and advertising for healthcare organizations of all sizes. Clients get to work with a trusted partner that provides unique and integrated campaigns that make a difference and take them a step further.

Services provided: SEO, SEM, Branding, Content Marketing
Founded in: 1992
Company size: 10-49
Offices: Kansas City, MO
Min. project size: $5000+
Avg. hourly rate: $100-$149 / hr
Major Clients: Sunquest Information Systems, Certification Board for Music Therapy, Jefferson Community Health & Life, Kansas Hospital Association

10. Surge Tactic

Surge Tactic is a premium boutique digital marketing agency with a particular focus on SEO for medical practices. Their innovative strategies result in higher patient retention and qualified leads. On top of it, the team provides excellent customer support and consistent reporting.

Services provided: SEO, Social Media, PPC, Web Design, Reputation Management 
Founded in: 2012
Company size: 2-9
Offices: Denver CO, Castle Rock CO, Colorado Springs CO, Anchorage AK
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients:  

11. Influence Health

Headquartered in Birmingham, Alabama, Influence Health offers SEO for doctors, empowering their clients with the expertise needed to create an amazing digital consumer experience. Their high-performing multichannel campaign put the client at the top of the SERPs, boosting brand awareness and driving quantifiable leads.

Services provided: SEO, Web Design
Founded in: 1996
Company size: 200-500
Offices: Denver CO
Atlanta GA
Madison WI
Raleigh NC
Birmingham AL
Min. project size:  
Avg. hourly rate: $100-$149 / hr
Major Clients: SSM Health, Inova, Ohio Health, Nortwestern, Hackensack Meridian Health

12. Web to Med

Web to Med’s team of healthcare marketing and design experts is widely known for developing high-impact solutions that meet the unique demands of businesses in the healthcare industry. Additionally, they are incredibly flexible and responsive and consistent with deadlines.

Services provided: SEO, Web Design
Founded in: 2001
Company size: 10-49
Offices: Schaumburg, IL
Min. project size:  
Avg. hourly rate: $100-$149 / hr
Major Clients: Sajune Medical Center & Spa, Functional Family Medicine, American Academy of Anti-Aging Medicine, Maharajh Acupuncture & Regenerative Medicine

13. Healthcare Success

Healthcare Success is a medical SEO firm with a data-driven approach. Led by an innovative team of specialists, this agency provides the best marketing practices, which produce measurable results.

Services provided: SEO, Branding, Reputation Management, Social Media Marketing
Founded in: 2005
Company size: 10-49
Offices: Irvine, CA
Min. project size:  
Avg. hourly rate: $50-$99 / hr
Major Clients: Alpha Med Physicians Group, Regional Cancer Care Associates’ Central Jersey Division, Summit OB/GYN, The Hernreid Center, Adriatica Women’s Health

14. Viv Marketing

Located in Denver, Viv is among the best healthcare marketing companies. Their tactics are designed to solve the complex problems healthcare providers encounter when it comes to digital marketing, while also boosting brand awareness and increase revenue.

Services provided: SEO, Branding, Web Design, Social Media Management
Founded in: 2007
Company size: 2-9
Offices: Denver, CO
Min. project size:  
Avg. hourly rate: $100-$149 / hr
Major Clients: PreXion, Piezosurgery Incorporated, Prosthetic Illusions, T.E.A.M. CLINIC

15. NY Medical Marketing

The team that leads NY Medical Marketing understands the specific needs of the medical market and is experienced in delivering strategic advertising. Their cost-effective solutions have proven to work successfully for their past clients. Trust, transparency and open communication are the pillars of NY Medical Marketing.

Services provided: SEO, Content Marketing, Local SEO, Social Media Marketing, Web Design, PPC
Founded in:  
Company size: 10-49
Offices: New York, NY
Min. project size: $5000+
Avg. hourly rate: $100-$149 / hr
Major Clients:  

16. Practice Marketing Pros

Practice Marketing Pros serves both small businesses and Fortune 500 companies. The team provides their expertise and resources to boost the patient flow by creating an online presence that leaves a lasting impact.

Services provided: SEO, Web Design & Development, Social Media, Reputation Management
Founded in: 2005
Company size: 2-9
Offices: Houston, TX
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients:  

17. Growth Med

When it comes to medical marketing companies, Growth Med is synonymous with quality and innovation. Their services combine cutting-edge technology with forefront strategies that encourage the client’s advancement. The team is communicative and open for collaboration, ensuring a fantastic customer experience.

Services provided: Web Design, SEO, Advertising Management 
Founded in: 2014
Company size: 2-9
Offices: Playa Del Rey, CA
Min. project size: $5000+
Avg. hourly rate: $100-$149 / hr
Major Clients: Pacific Plastic Surgery Group, Southern Surgical Arts, Plastic Surgery Specialists

18. Practis

Trustworthy and experienced, Practis focuses on health companies that market new technologies. They have a proven track record of growing the patient base and improving patient engagement for their clients. At Practis, every strategy is HIPAA compliant and secure.

Services provided: SEO, SEM, Social Media Management, Content Marketing 
Founded in: 1998
Company size: 11-50
Offices: Charlotte, NC
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients: Elizabeth Wende Breast Care, Radiology Imaging Associates, Sonata Treatment, StarMed Family & Urgent Care West

19. IntellaHealth

IntellaHealth is among the best medical SEO companies thanks to a team with years of experience in clinical practice and digital marketing. They know exactly how to bring in new patients and grow the client’s practice without the high costs some marketing companies offer.

Services provided: SEO, Web Development, Social Media Management, Reputation Management 
Founded in: 2015
Company size: 11-50
Offices: Bellevue, WA
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients: Cre8mediahub, SeaSpirits, Bellevue Chamber of Commerce,

20. Medical Optimizer

Medical Optimizer specializes in medical marketing, which results in strong online promotions and a five-star reputation for clients’ practices. They provide reliable, professional services, as well as frequent progress reports.

Services provided: SEO, Video SEO, Reputation Management, Web Design, Social Media Marketing
Founded in: 1998
Company size: 10-49
Offices: Los Angeles, CA
Min. project size:  
Avg. hourly rate: $100-$149 / hr
Major Clients:  

21. The SEO Doctors

The SEO Doctors provides innovative solutions, professional execution, and great results. The team is flexible and friendly, ensuring stellar customer service and communication.

Services provided: SEO, Web Development, PPC
Founded in: 2016
Company size: 2-9
Offices: Los Angeles, CA
Min. project size: $1000+
Avg. hourly rate: $50-$99 / hr
Major Clients:  

22. Nova Medical 360

Today, Nova Medical 360 is among the best Miami SEO companies. Focused on building a collaborative relationship with plastic surgeons, the team creates brand awareness and generates business success.

Services provided: SEO, Plastic Surgery Marketing, Medical Practice Marketing
Founded in: 2015
Company size: 10-49
Offices: Miami, FL
Min. project size:  
Avg. hourly rate: $100 – $149 / hr
Major Clients:  

Benefits of Hiring a Medical SEO Company

Using SEO has great benefits for medical practices. It ensures the much-needed exposure, which guarantees a prosperous future.

In the following sections, you’ll discover the main benefits of hiring an SEO agency for your healthcare practice.

Increased Visibility and Traffic

If you want to attract more patients, you need to appear at the top of the search engine rankings.

By placing your practice high on Google’s SERP, you’ll attract qualified leads that are already interested in your service and are more likely to convert.

Reduced Patient Acquisition Costs

The process of acquiring new patients can cost you more than they will ever pay you.

However, as online marketing costs are relatively inexpensive in comparison to other forms of marketing, you can reduce the patient acquisition cost with an effective SEO strategy in place.

In other words, you’ll bring in new patients faster and for less money.

Improved Credibility

When trying to evaluate the medical practices they should trust, potential patients turn to Google. If Google finds your medical practice relevant enough to be ranked at #1, it will look credible in the client’s eyes too.

Cost-Effectiveness

Medical SEO is one of the most cost-effective marketing strategies there is in today’s market.

With a properly crafted strategy that targets potential clients who are already searching for the service you offer, you will get better-qualified traffic and cost savings.

Higher Return on Investment (ROI)

As an inbound marketing strategy, SEO enables you to market to qualified leads, which gets you a better return on investment than other advertising forms.

Simply showing up when they look for a medical practice like yours will convey the message that you are the right choice for them.

Effective Tracking

Tracking the effectiveness of traditional forms of marketing can be a daunting task. On the other hand, SEO features clear analytics and feedback on how many potential patients your practice is reaching.

Such data helps you make more informed decisions and determine how to allocate your budget.

bluelist.co’s Evaluation Method

Establishing a successful client-agency relationship that works well as a partnership is something that can be very hard to achieve.

Selecting a healthcare SEO agency for a hospital or group practice should rely on a set of principles that ensure you get the best service.

To help you with that, we’re presenting you with our evaluation methodology based on how we rank the agencies.

Awareness of HIPAA Regulations

Why It’s Important

The Healthcare Insurance Portability and Accountability Act was enacted with the intent of protecting the healthcare records of patients.

Every professional medical marketing agency should be aware of the HIPAA regulations to provide their clients with a safe and secure website.

How We Check It

Here are the main points we check when it comes to determining whether the medical marketing company is aware of HIPAA’s regulations:

  • Prominent, published HIPAA policy on site
  • SSL protection
  • Data encryption  
  • Restricted, specific access for admins and users
  • Permanent deletion options for all data
  • Regular password changes
  • Data breach protocol

Experience

Why It’s Important

Having experience in healthcare marketing is not the same as having experience in marketing in general.

There are higher standards and regulatory influences when it comes to medical marketing. The agency should clearly understand the issues of the client organization and the marketing challenges that medical practices face.

How We Check It

We go through their list of past and present clients and ask for relevant case examples and results that parallel the needs of medical marketing websites.

Furthermore, we approach to the company as potential clients and ask the agency to tell us what experience and capabilities they have to bring to the table. A prospective partner should add unique thinking, fresh solutions, and strategic plans.

Performance

Why It’s Important

Almost every agency proudly displays beautiful examples of their previous work. All of these examples look appealing and highlight the capabilities of the agency.

However, performance is not the portfolio—it’s the specific measure of results.

How We Check It

We dig deep and go beyond what the portfolios represent.

We ask questions to discover what the goal of the specific campaigns the agency has worked on were. How did they measure the ROI, and what were the actual results?

Local SEO Expertise

Why It’s Important

Local SEO enables you to capitalize on your geographic location to get to the top of the SERPs.

Local SEO is very important, as more than 85% of brand engagement by consumers online is local. Additionally, over 50% of consumers who search on a smartphone visit a business the same day.

How We Check It

When building your strategy for local SEO, the agency has to understand the uniqueness of the medical industry, because different industries require different approaches.

One of the main components of local SEO that the agency should pinpoint is developing a consistent presence in the business directory listings.

Targeting keywords specific to your business—and the area of your business—are two things that an SEO agency should be proficient in.

Reputation Management

Why It’s Important

Your online reputation has a significant impact on your practice. SEO stats show that 90% of users read online reviews and 88% of consumers trust online reviews as much as personal recommendations.

When prospective patients are searching online for your practice, they should receive the message you intend to send.

How We Check It

We evaluate the project management skills of the agency’s team and their approach to online reviews.

More specifically, we evaluate their ability to create strategies that encourage positive reviews and mitigate the bad ones.

Practices for Measuring and Reporting Results

Why It’s Important

Poor or nonexistent reporting practices mean you won’t see any measurable ROI. As a result, you’ll end up paying hefty sums without knowing whether the SEO strategy actually helps your practice grow.

How We Check It

We ask each agency to produce a few examples for their monthly report.

The reporting practices of a professional SEO agency are aligned with great client support and based on transparency and open communication.

Most importantly, they create a clear connection between the work they do and the outcomes that are most valuable to clients.

Why It’s Important

Having a diverse and relevant backlink portfolio will set your site apart from the competition—eventually pushing you higher on the SERPs.

How We Check It

When it comes to link building, we consider only agencies that take the high road. Such processes are longer but result in incremental growth and stronger SEO.

We check the link profiles of portfolio sites, and we also ask companies about the link building strategies they use. We look to see whether they:

  • Develop linkable content
  • Utilize natural ways to get links
  • Take advantage of powerful content types

Content Marketing

Why It’s Important

The user experience will determine the success or failure of your medical SEO campaign.

To ensure the potential patients are engaged once they land on your website, you need to offer high-quality content.

Providing users with comprehensive and relevant information will make your page a valuable educational resource, increasing the odds they will contact your practice.

How We Check It

We simply look at the previous work of the agency.

We look for a perfect balance of science and art content. In other words, medical SEO firms who develop content that is not only medically accurate but also performs well for search results will always rank higher on our list.

Plus points get the agencies that produce video material, which is an extremely engaging and shareable type of content. Digital marketing stats show that only 20% of visitors will read text, whereas 80% will watch a video.

Social Media

Why It’s Important

Social media matters to medical practices, which is confirmed by 60% of doctors who say social media improves the quality of care delivered to patients.

With 72% of all internet users being active on social media, you get an excellent opportunity to reach a broader audience and interact better with the existing patients.

How We Check It

First of all, we exclude any agency that states social media is useless for medical practices.

Once we sort that out, we examine the past social media marketing plans the agency has developed and evaluate how successful they were for their past clients.

Pricing

Why It’s Important

Financial surprises in form of extra charges can immediately ruin what would have been a great partnership.

A good SEO partner and their client should agree in advance about change orders, approvals, and authorization.

Additionally, they should take a cost-effective approach to meet the client’s goals, producing a strong measure of results and great ROI.

How We Check It

We evaluate the agency’s pricing policy to check whether they are open about rates, retainers, and fees.  

What to Consider Before Hiring a Medical SEO Agency

The Agency’s Plan of Execution

Having open communication with the team that will execute your SEO strategy is essential because you need to know what you’re investing in.

Some agencies tend to take a shortcut and trick the search engines into raking your website to the top of the SERPs. While this results in faster success, it also brings continuing issues that might earn you penalties.

SEO Doesn’t Work Overnight

Investing in SEO is a good call, but if things don’t move fast enough, don’t panic.

Search engine optimization is a long-term process, and it takes a few months until you can see the first results.

Be involved in the process, monitor the progress, and read the reports carefully. If there’s no change within the first 2–3 months, consider changing the agency.

The Patient Comes First

The patient experience starts with the way you market your practice to them. Your ads need to be relevant, timely, and relatable.

Every patient wants easy expertise online, and since the patient is the key to successful SEO, you need to take them where they need to go in a seamless way.

Work with your SEO consultants to determine what your potential clients are thinking at the moment of engagement and whether they can find the answers they need easily.

The Work Culture

A medical SEO agency can tick all the points and have a proven track record of success. However, that means little if you don’t find the right chemistry.

You need an agency that is proactive and collaborative, with principles that rely on mutual understanding.

Give the People What They Want

What sets excellent medical practices apart from average ones is the human element.

Having a robust, organic marketing strategy helps you humanize your brand and connect with your patients on a more personal level.  

Think Long-Term

The effectiveness of search engine optimization grows over time, which is why it’s advisable to build a strong business partnership with your SEO provider.

Working as a team will help the agency get to know and understand your business needs better, which will positively influence the SEO results.

Frequently Asked Questions

1. What’s the best content type for medical SEO?

Useful content attracts website visitors, and if you want to keep them engaged and improve the authority of your site, you can consider including blogs, white papers, infographics, podcasts, videos, or eBooks.

2. How much does a campaign for medical practice SEO cost?

It depends on the market. Consultants should work with each client to craft an SEO campaign tailored to their goals and budget—avoiding a one-size-fits-all approach.

3. When will my investment in content marketing become profitable?

If you have a brand new site, you should see a positive return on your investment within a year. If you have a website that is already established and you’ve already implemented SEO practices before, you should see great results within six months.

4. Should the SEO provider share the progress with me or should I let them do their thing?

You should get a report on everything that is done on your website. The data included in such statements will inform you whether the strategies are hitting your goals.

5. What if the agency offers a lower price than the competition?

If the agency offers a lower price for their services than its competitors, it might be because they’re trying to beat them or are new in the industry. However, an unrealistically low price might also be an indication that they use black hat strategies or low-quality techniques to get an instant boost in the rankings. Feel free to contact us if you need us to evaluate a company and help you decide.

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