Finding the Right PPC Company

If you’re looking for the best PPC agency, you’ve landed in the right place.

We’ve evaluated the top agencies specializing in PPC and ranked the best ones in the table below.

Did you know that, according to the 2018 PPC statistics, search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact?

Undoubtedly, PPC is the most effective marketing strategy.

Since not all of us are PPC pros, hiring a good agency to help us take our business online.

I created this page for those looking for the best PPC agency in the US.

Like most of us, I’ve burnt my hands with a bunch of agencies to finally figure out the perfect method to choose the best agencies.

Here is a list of the best agencies for PPC advertising based on an extensive evaluation methodology, which is explained in details in the sections below.

Best PPC Companies

1. Disruptive Advertising

Disruptive Advertising is the best PPC agency, whose team of marketing strategists provides cost-efficient expertise and the needed technology to grow your business. They help clients drive the right traffic and achieve their business goals by leveraging the dynamic digital marketing strategies they create and execute seamlessly.

Services provided:Paid Search Marketing, Facebook Advertising, Retargeting
Founded in:2011
Company size:50-249
Offices:Lindon, Utah
Min. project size: $1,000+
Avg. hourly rate:$100 – $149 / hr
Major Clients:Fandango, PennyMac, Guitar Center, Sportsman’s Warehouse

2. AdVenture Media Group

AdVenture Media Group has earned its status as a Premier Google Partner by delivering amazing results for its clients ever since 2013. Clients get to work with passionate and experienced people whose primary goal is to understand the dynamics of their specific audience and create a unique strategy laser-focused on increasing ROI.

Services provided:PPC Management, Social PPC, Remarketing
Founded in:2011
Company size:10 – 49
Offices:Hewlett, NY
Min. project size:$5,000+
Avg. hourly rate:Undisclosed
Major Clients:AMC_Networks, Globaltranz, Pictureframes.com, International Culinary center, Ibuypower, Charles & Covard, Harley-Davidson of NYC, Firefold

3. Metric PPC

The Metric PPC specialists combine data expertise, creativity, and innovative automated bidding software to deliver PPC campaigns that ensure maximum reach for minimal cost. They are focused on bringing a positive ROI, setting the right expectations, and meeting them.

Services provided:PPC, Paid Search, Remarketing, Display Advertising
Founded in:2015
Company size:2 – 9
Offices:Bozeman, Montana
Min. project size:Undisclosed
Avg. hourly rate:Undisclosed
Major Clients: 

4. Titan PPC

Focused exclusively on PPC, Titan PPC offers world-class services focused on helping clients convert their traffic, thus increasing revenue. Although focused on PPC, the team’s background includes a vast knowledge in web design, SEO, lead generation, and landing page design, making them the perfect fit for any business.

Services provided:Google AdWords PPC, PPC Managementm, PPC Remarketing, PPC Lead Generation
Founded in:2005
Company size:10 – 49
Offices:Vancouver, BC
Min. project size:Undisclosed
Avg. hourly rate:$100 – $149 / hr
Major Clients:Canuck Place, Alive, Allworld, AVG, Balanced Canine, Bevolo, Bravura, Corganic, Linc

5. OptFirstInternet Marketing

OptFirst is a Miami SEO company that specializes in integrated search marketing. They put companies in front of consumers by organics, paid and local search through SEO, PPC, and other services they offer. Their strategies also drive targeted actions and initiate consumer interaction.

Services provided:PPC,SEO, Google Shopping, Remarketing,Facebook Ads
Founded in:2001
Company size:10-49
Offices:Miami Shores, FL
Min. project size:Undisclosed
Avg. hourly rate:$100 – $149 / hr
Major Clients:Sheraton Hotels and Resorts, PS Financial Services, Coral Gables Chamber of Commerce

6. CPC Strategy

CPC Strategy has rightfully earned its title – a top PPC agency in the US. Focused on retail advertising services, the team specializes in driving performance growth and raising the retailer’s digital bottom line.

Services provided:PPC Lead Generation, Paid Search, Amazon, Facebook
Founded in:2007
Company size:10-49
Offices:

Los Angeles, CA

San Francisco, CA

San Diego, CA

Atlanta, GA

Boston, MA

New York, NY

Philadelphia, PA

Dania Beach, FL

Corte Madera, CA,

Chattanooga, TN

Min. project size:Undisclosed
Avg. hourly rate:$100 – $149 / hr
Major Clients:Etsy, Tommy Bahama, NFL, Solstice Sunglasses

7. Nozak Consulting

Nozak Consulting is founded by William Nozak, a digital marketing specialist whose constant goal of learning new ways to grow his businesses led him down a path of in-depth learning about SEO and Web Development. Headquartered in Tulsa, the agency offers SEO, SEM, SMM, & PPC.

Services provided:SEO, Web Development, PPC, SEM
Founded in:2016
Company size:2 – 9
Offices:Tulsa, OK
Min. project size: $1,000+
Avg. hourly rate:$100 – $149 / hr
Major Clients: 

8. JumpFly

JumpFly has been providing pay per click services for over 15 years. The team understands the importance of PPC investment, which is why they are focused on delivering results that add to the client’s bottom line. JumpFly has a stellar reputation and multiple recognitions.

Services provided:PPC Management
Founded in:1998
Company size:10 – 49
Offices:Elgin IL
Min. project size:$5,000+
Avg. hourly rate:$50 – $99 / hr
Major Clients: 

9. eFeeders Tech

eFeeders Tech is an innovative company bringing their best to provide result-oriented services to clients. So, if you are going to start your online business or website then efeederstech will come as one-stop Solution Company for you.

Services provided:Digital Marketing
Founded in:2014
Company size:50
Offices:Ohio, USA
Min. project size:Undisclosed
Avg. hourly rate:$25 – $49 / hr
Major Clients: 

10. G3 Group

G3 Group is one of the most reputable advertising agencies in Baltimore which offers a full range of services to its clients, including SEO, high-impact web design, and internet marketing. Their results-driven strategies help in increasing traffic and boosting leads.

Services provided:SEO, PPC, Digital Strategy, Web Development
Founded in:1984
Company size:10 – 49
Offices:Baltimore, MD
Min. project size:Undisclosed
Avg. hourly rate:$100 – $149 / hr
Major Clients:National Government Services, PoolMax, Monave, Mars Food,Valley Dog & Cat Hospital

11. SEO Brand

SEO Brand is a metrics-driven B2C and B2B marketing company. They have a team of SEO specialists that will develop unique digital marketing solutions using the latest teachings and practices in the industry. Furthermore, SEO Brand creates comprehensive but easy-to-read reports.

Services provided:Search Engine Optimization, Digital Marketing, Graphic Design and Branding, Custom Software Development
Founded in:2006
Company size:10 – 49
Offices:

Boca Raton, FL

Philadelphia, PA

Boston, MA

New York, NY

Los Angeles, CA

Min. project size:Undisclosed
Avg. hourly rate:$100 – $149 / hr
Major Clients:LG, Forbes, Starter, Mont Blanc, Ritz Carlton, Sotheby’s International Reality, Giorgio Armani

12. Hanapin Marketing

Hanapin Marketing is a PPC marketing agency whose array of offerings include CRO/UX, programmatic advertising, and mobile, with a core objective to maximize each client’s ROI. The team has Google AdWords and Bing Ads certifications, and they are an official Google Premier Partner

Services provided:Paid Search, Paid Social, Amazon Advertising, CRO
Founded in:2004
Company size:50 – 249
Offices:Bloomington, IN
Min. project size:Undisclosed
Avg. hourly rate:$100 – $149 / hr
Major Clients:The Home Depot, NPR, Shoe Carnival, UGG, Purdue University

13. SEO Inc.

SEO Inc. is an SEO and PPC leader, excelling in building a loyal client base and driving revenue. The team offers custom plans that fit any budget. They have delivered creative ideas and cutting-edge techniques to thousands of clients, proving their stellar reputation.

Services provided:PPC AdWords, Remarketing, Social Media Advertising, SEO
Founded in:1997
Company size: 2 – 9
Offices:Carlsbad, CA
Min. project size:$1,000+
Avg. hourly rate:$150 – $199 / hr
Major Clients:Entrepreneur, Marriott, Beaches and Sandals Resorts, Anthem Blue Cross, Burts Bees

14. Best Pay Per Click Marketing

Headquartered in Chicago, Best Pay Per Click Marketing truly lives up to its name. The marketing strategy is tailored to the client’s specific needs, implemented with the latest PPC strategies and best practices for each marketing channel.

Services provided:Google AdWords, SEO, PPC, Facebook Advertising
Founded in:2012
Company size: 2 – 9
Offices:Chicago, IL Boston, MA
Min. project size:$1,000+
Avg. hourly rate:$50 – $99 / hr
Major Clients:Max Traffic, StartupDelta, Linkody, Women BIZ, Talented Lades Club, Bonfire

15. Expert PPC Traffic

As a top-notch Google AdWords management agency, Expert PPC Traffic combines PPC management, optimization, and an extensive analytics examination to produce top performing results for clients. The team maximizes each campaign’s profit, eliminating any waste and ensuring an increase in total revenue.

Services provided:Search Advertising, Social Media Advertising, Display Advertising
Founded in:1996
Company size:10 – 49
Offices:Hermosa Beach, CA
Min. project size:$1,000+
Avg. hourly rate:$100 – $149 / hr
Major Clients: 

16. Croud

Croud is a global digital marketing agency whose experts work across PPC, paid social content, SEO, and shopping and feed marketing to provide outstanding results that bring in more revenue for their clients. The team is collaborative and responsive, ready to shift priorities when needed. Additionally, clients get regular and transparent analysis and reporting.

Services provided:PPC, SEO, Display, Content
Founded in:2011
Company size:50 – 249
Offices:

London

New York, NY

Shrewsbury

Min. project size:$10,000+
Avg. hourly rate:$150 – $199 / hr
Major Clients:Regus, Timberland, DKNY, Aldermore, Moss Bros, Victoria’s Secret, Paysafe, AMC Networks

17. White Shark Media

Powered by leadership that combines experience and passion, White Shark Media helps small to medium-sized businesses thrive in the digital world. Offering the best PPC management, this company provides cost-effective solutions that require no contracts and ensure full transparency.

Services provided:E-commerce PPC, Lead Generation PPC
Founded in:2011
Company size:50 – 249
Offices:Miami , FL
Min. project size:$1,000+
Avg. hourly rate:$50 – $99 / hr
Major Clients:FMG, Safe Credit Solutions, Hoodmart, Pacific Landscaping & Tree Service, Christopher J. Davidson, MD, Adler Stilman

18. SCUBE Marketing

As an e-commerce marketing agency, SCUBE delivers results-oriented, multi-channel campaigns adaptable to the changing marketing landscape. PPC and conversion rate optimization are this agency’s focus, and each project is executed through internally built tools and a clear workflow.

Services provided:PPC, CRO
Founded in:2009
Company size:2 – 9
Offices:Chicago, IL
Min. project size:$5,000+
Avg. hourly rate:$100 – $149 / hr
Major Clients: 

19. Tower33 Digital, Inc.

Tower33 Digital is the best pay per click marketing firm in Carlsbad. It serves companies looking to generate leads and increase revenue. The team is knowledgeable enough to solve any marketing challenge while providing first-class work experience.

Services provided:Paid Social, Programmatic Media, Remarketing, SEO
Founded in:2014
Company size:2 – 9
Offices:Carlsbad, CA
Min. project size:$5,000+
Avg. hourly rate:$100 – $149 / hr
Major Clients:University of Arizona Online, Premier Fitness Camp, United Way, Matix

20. Megethos

Located in Phoenix, Megethos is a boutique PPC agency whose team takes a data-driven approach and focuses strictly on PPC to provide clients with high-quality results that improve their bottom line. Clients get transparent reporting and access to a personalized dashboard that enables them to better inform their business decisions.

Services provided:Paid Media, CRO
Founded in:2017
Company size:2 – 9
Offices:Scottsdale, AZ
Min. project size:$10,000+
Avg. hourly rate:$100 – $149 / hr
Major Clients:Victorious, Blue Sky Web Technologies, Law Tigers, AYC

21. JXT Group

JXT Group is a Google PPC agency whose team remains on top of the latest digital marketing trends. The team takes a personalized approach to provide the resources and attention needed to maximize the profitability of their clients. To top it off, they provide amazing reporting, which includes all the relevant information.

Services provided:PPC, SEO, SEM
Founded in:2009
Company size:2 – 9
Offices:Ocean, NJ
Min. project size:$5,000+
Avg. hourly rate:Undisclosed
Major Clients:AmTrust, JimmyJazz, M Friend, Glenny’s

22. ClosedOpp

Based in Seattle, ClosedOpp is one of the best pay per click companies in the US. They are known to excel in integrating AdWords, Bing, and Yahoo PPC platforms whit Salesforce while leveraging paid search data to discover and double down on the best leads for their clients.

Services provided:PPC
Founded in:2014
Company size:2 – 9
Offices:Holmdel, NJ
Min. project size:Undisclosed
Avg. hourly rate:$100 – $149 / hr
Major Clients:Appster, Tegile, SingleHop, Server Intellect, Alert Logic

23. WebiMax

WebiMax strives to be a strategic partner to their clients and offer industry-leading PPC and SEO services in NYC, as well as results-driven strategies that will help their business go a step further. Additionally, the dedicated internet managers provide complete transparency and detailed reporting.

Services provided:SEO, PPC, Reputation Management, Social Media
Founded in:2008
Company size:10 – 49
Offices:

Camden, NJ

New York, NY

Washington, DC

Min. project size:$1,000+
Avg. hourly rate:$100 – $149 / hr
Major Clients:Great Wolf Lodge, Angie’s List, Oracle, State of New Jersey

Benefits of Hiring a PPC Agency

You’ve probably contemplated whether outsourcing your PPC management is the right thing to do. The short answer is yes, it is.

If you want to learn the benefits of hiring a PPC agency, continue reading.

You’ll work with a team of professionals

If you’ve never been involved in managing a pay per click campaign, you might be better off hiring a team of professionals to do that for you.

Managing PPC campaigns involves a wide range of services such as geo-targeting, dynamic search ads, and remarketing, all of which require the proper experience and knowledge.

With a PPC advertising agency, you’ll skip the trial-and-error phase, maximizing the ROI from day one.

You’ll have more time to focus on your business

Managing a business is a full-time job, so it’s understandable if you can’t find time to dedicate to your PPC needs.

Paid ad management is much more than finding keywords and crafting an ad copy—it requires time, maintenance, continuous testing, and optimization.

So unless you have the extra time, don’t even start managing your PPC campaign.

You get comprehensive market research and proper strategy

Research is essential to the success of a PPC campaign. In order to be effective, it takes time and expertise both in the preparation phase and after.

Trends and technologies change at a rapid pace, and keeping up with them is already a full-time job.

If you want to keep your campaigns ahead of the curve, hiring a qualified team is the way to go.

SEO Tribunal’s Evaluation Method

Finding a PPC advertising agency is a complicated task. To ensure we feature only the agencies that offer the best services and employ the best practices, we’ve designed a specific methodology that covers the multiple points presented below.

The Agency’s Services
Why It’s Important

The selection of services offered by the agency is the very first step of our assessment. We start our evaluation process here with a good reason – you need to know what each agency offers before you invest your money in it.

We go through the services of each company and look for the following offerings:

  • Conversion Rate Optimization

Conversion rate optimization is the process of optimizing the landing pages to improve the number of visitors to customers. Converting your visitors into leads and eventually turning those leads into revenue is the endgame of every PPC campaign.

Conversion rate optimization helps in determining what searchers are looking for and how your business can provide value to them.

We make sure the listings on our website are experienced in CRO adept in design strategies that improve the PPC metrics, the conversion rates and value per visitor.

  • Google AdWords

Google AdWords is the most widely used PPC platform worldwide; therefore, it’s the best method for targeting a wide audience, increasing brand awareness, and generating online sale and ROI.

We check how adept the company is when it comes to growing your Google AdWords account with consistent monitoring. Agencies that provide search, display and shopping campaigns get additional points.

  • Display Advertising

The Google Display Network offers amazing advertising opportunities in your relevant niche by enabling you to display adverts across authoritative sites that have decided to participate in the display scheme.

Display advertising provides lots of opportunities to show your ad to the audience relevant to your niche. According to Google statistics, the Display Network reaches 90% of global internet users across more than 2 million sites.

This is a fantastic opportunity for reaching a broader audience and building brand awareness.

  • Search Ads

Search ads are relevant because they help you place the ads in front of potential customers and entice them to consider your offerings and take action.

The goal of that action can be different – you can choose whether you want to drive traffic or increase sales or leads.

The most beneficial thing of this type of PPC ads is that you pay only when you get a specific result like when people visit your website through the advertisement or call your business.

  • Ad extensions

App extensions provide extra information which helps your PPC campaign stand out. Not only do they boost the ad’s rank on the SERPs, but they also help you attract and convert more visitors by providing them with a better idea of your business.

  • Competitive research

Competitive research helps you widen your understanding of CTRs, CPCs and other KPIs and metrics that are important for your websites.

Understanding why your competitor is outdoing you helps structure your campaigns better. A good PPC agency needs to excel in this category to get your better returns.

  • Bid Management

Automatic bidding should be part of every successful data-driven marketing campaign.

We look for companies that handle this process with precision because it requires a good structure, analysis, and data handling.

  • Geo-targeting

Geo-targeting is one of essential features of a PPC campaign. This makes it possible for your ad to reach potential customers in a specific location.

This is especially important for businesses that rely on proximity, deliveries, and foot traffic like restaurants and e-stores.

  • International PPC

International PPC, or in other words world domination, is the quickest method to test new markets. At the same time, it’s also the method with the lowest risk.

Companies that offer a combination of PPC expertise with fluency in different languages and expert local knowledge are ranked high on our list.

  • Remarketing

Remarketing helps in maximizing the website traffic by displaying adverts to people that have already shown interest in your service or product.

This usually comes at a lower cost than any other form of digital advertising bringing also enormous opportunities for conversion.

How We Check It

We get insight into the project management methods of each agency which provides us with information about how they handle the services they offer. We conduct this examination by conducting interviews with the agencies. When needed, we send interview some of their previous clients.

Reviews, Case Studies, and References

Why It’s Important:

Online reviews, references, and case studies tell a lot about how the agency does business and what’s their experience across different industries.

How We Check It:

Checking PPC agency reviews is one of the main steps of our evaluation process. We look for online reviews on Google and other review websites.

Moreover, we look for specific areas where agencies excel or fail. We check their communication with clients, as well as their reactions to negative reviews.

Having a negative review doesn’t scare us away, but rude answers and unprofessional responses most certainly will.

The next step is reading case studies, which provide us with an understanding of the techniques the company employs.

Furthermore, they provide insight into the agency’s performance, informing us about each team’s skills, expertise, task execution, and project management.

Last but not least, from these case studies we learn how the agency organizes its work and what the main steps are when coordinating campaigns.

Keyword Strategy

Why It’s Important

Proper keyword research is an integral part of every PPC campaign both at the start of the project and continually throughout, in order to ensure the best ROI.

How We Check It

Keyword selection is crucial to the success of a PPC campaign.

General keywords have tough competition during bidding, which is why it’s important to target highly detailed phrases and keywords.

The best PPC agency should be proficient in discovering relevant keywords. They should also be able to plan PPC campaigns in a way it supports your SEO efforts.

Additionally, the company should be agile in terms of avoiding the negative keywords that generate irrelevant leads, in order to avoid bringing you additional expenses without profit.

Creating Dedicated Landing Pages

Why It’s Important

The creation of dedicated landing pages directly influences the website’s quality score and conversion rate.

How We Check It

We examine the PPC agencies to determine whether they use recommended tools and whether they help narrow the focus of the visitors, thus preventing them from getting overwhelmed and leaving.

Additionally, we examine the agency’s ability to test landing page components.

They might use A/B testing or multivariate testing to monitor the performance of the landing pages and determine what updates should be made.

Ability to Create Structured Campaigns

Why It’s Important

Every PPC campaign consists of several components, like ad groups, ads, keywords, and campaigns. Each campaign includes ad groups that have their own set of ads, and every ad group contains different keywords.

That’s why your campaigns have to be well structured.

How We Check It

Well-structured campaigns give ads better visibility, attracting relevant clicks.

The best PPC management company should be able to create campaigns based on the structure of your website, the products or services offered, or your location.

More importantly, the structured campaigns should be easy to understand and manage in case you ever decide to hand control over to someone else.

Communication, Transparency, and Reporting

Why It’s Important

The best PPC management companies should provide a high level of transparency. Since you’re investing time and money in that partnership, trusting each other is important.

How We Check It

The agency should provide weekly or bi-weekly reporting, which would include detailed information about the cost of the campaigns and their performance.

The agency should also keep track of website analytics and determine what is working and what is not.

Besides being transparent, the agency should be able to communicate effectively. They should respond quickly to emails and calls, and also have meetings for updates, feedback, and approvals.

Long-term or Short-term Contracts

Why It’s Important

The type of contract that the top pay per click agencies offer helps us determine what clients can expect in terms of service quality.

How We Check It

We rank the ones that offer short-term contracts higher. That’s a sign they are confident in the quality of service they offer, and they know they will provide results that will make you renew the contract.

On the other hand, if the agency offers only long-term contracts, it raises a red flag and could indicate that they’re unprofessional and maybe incompetent.

Google AdWords Certification

Why It’s Important

Google certification is one of the things that sets great companies apart from average ones.

A Google AdWords management company has passed the Google’s AdWords program, which proves they have a team of PPC savvy professionals that implement Google’s best practices in their clients’ accounts to grow their customer base and increase revenue.

How We Check It

This is a simple one – we search for a Google AdWords certification badge on the agency’s website.

Smart Budget Allocation

Why It’s Important

Budget allocation is one of the most important components of PPC management as it is a direct reflection of the campaign’s priorities.

Without smart planning, a PPC project could never reach its full potential.

How We Check It

First of all, the best PPC managers have a deep understanding of a client’s goals and their budget.  

Consequently, they should be able to create a flexible allocation plan that will be continuously optimized according to the campaign’s performance and any other specific requirements that might arise.

We go through case studies and, if needed, conduct additional interviews with past clients of the agency.  The companies capable of achieving business goals with a small PPC budget rank well on our list.

How Flexible and Reactive the Agency Is

Why It’s Important

Considering whether the PPC advertising agency reacts quickly to client requests for changes and whether they can respond to requirements last minute shows how ready they are to capitalize on opportunities that might come across or to change things that hurt the strategy.

How We Check It

We com through client testimonials that highlight the flexibility of the team, or lack thereof.

PPC Management Pricing

Why It’s Important

The pricing of PPC services can often be a determining factor when choosing an agency to partner up with. There are several different pricing models PPC agencies offer, such as the following:

  • Performance-based pricing
  • Charging on the percentage of ad spend
  • Milestone-based pricing
  • Charging hourly 

How We Check It

We consider the pricing the company offers and their ability to customize and adjust their offers according to the client. We also double-check to ensure the agencies listed here have no hidden charges.

What to Consider Before Hiring a PPC Company

If you’re determined to hire an agency to handle your PPC advertising, you can rely on our list to choose the best one.

However, you’ll still have homework to do.

In other words, you need to make sure that the agency is the right fit for your business in terms of qualifications and work culture. Here’s what you should take into consideration:

Specify Your Goals

First of all, you need to determine your goals and communicate them to the PPC agency. Of course, the primary goal should be to grow your revenue and minimize expenses. However, you need to set more specific objectives.

For example, you should specify the criteria for success, as well as the extent of business growth. This will help the agency strategize and adjust their plans according to your goals.

Determine Your Key Products and Services

Determining your unique products and services and being straightforward about them will make it easier for the PPC managers to build advertising upon them. Additionally, this info will help the PPC managers determine what to prioritize, especially if they have a tight budget to work with.

Who Is Your Target Audience?

Before hiring a pay per click marketing firm, you need to know your target audience. If you want to know how your customers feel about your business, you can assess the feedback you’ve got on your website, review sites, and social media.

This data will help you learn some key points that indicate what type of campaign should be used for effective targeting.

Your Desired Cost per Conversion

You need to let the PPC management firm know what your budget is and the specific amount you’re willing to pay to acquire a customer. Knowing whether you have a prefixed budget or a variable budget helps the agency customize the campaign.

The Cultural Fit of the Agency

One of the most important things to consider before closing the deal with the agency is the type of partnership you want to build with their team.

Finding the agency that’s the right cultural fit means you get to work with people who are genuinely excited to work with you and aren’t afraid to ask the right questions.

Even if that PPC agency is pricier, you’ll want to go with it because working with PPC managers whose ideas are aligned with your brand is more likely to lead to a successful campaign.

You Won’t Always Get Positive ROI

Essentially, PPC is advertising. And advertising can’t always be successful. Specifically, PPC may be challenging for advertisers who can’t measure conversions for unique products or services that haven’t had many searches or are in a small niche market that’s difficult to reach.

Google AdWords Isn’t All That Matters

Google AdWords has been the leading PPC network for more than 15 years. As a result, some PPC agencies present Google AdWords as the only thing that really matters when it comes to PPC.

But what you might not know is that numerous PPC ad networks can be used for promotion: Bing Ads, Yahoo Gemini, Ad Roll, and Quantcast, to name a few.

Clicks Aren’t the Only Measure You Need

Don’t get carried away if you’ve been seeing a higher CTR.

PPC CTR brings people on your site, but you need to close the deal once they land on your website. Reviewing your KPIs and analyzing the information they give should be among the priority tasks for the agency.

More precisely, they should be able to measure impressions, cost, the average cost per click, average position, impression share, and quality score, in addition to the conversion rate.

Landing in The Top Position Doesn’t Guarantee the Best Return

Many PPC agencies promise to get you a top Google placement, claiming that the number one position will make you more money.

Unfortunately, that is not always the case, and no agency can promise that.

In fact, the CTR is often higher for sites in the second and third spot. So the agency needs to be able to examine this data for keywords and help set a proper bidding strategy.

What to Really Expect of the PPC Agency

We outlined the most common misconceptions about PPC agencies, so now it’s the time to set your expectations right. Below you’ll discover what can you expect from the agency.

Free Analysis and Consultation

The best PPC firm would offer a free analysis and consultation before closing the deal.

Getting insight into your account is important both for you as a client and the agency as a service provider as it would inform the decisions and result in creating an effective PPC campaign.

If they don’t offer these services for free would be a huge warning signal.

Ongoing Campaign Optimization

PPC advertising doesn’t work on “set it and forget it” principle.

So, it’s fair enough to expect an ongoing optimization of the campaigns so that they continuously reach new customers at a great ROI.

This process includes monitoring the ads effectiveness and keyword performance, as well as following user trends.

PPC Performance Reporting

If you hire a PPC agency to manage your advertising, you shouldn’t stay in the dark.

From campaign adjustments and data pulled from testing to new user trends, it’s important that the agency keeps you in the loop.

Additionally, you should expect insight into how your budget is being spent, so that you know the agency makes the most out of your campaign funds.

There are huge changes happening in the PPC world.

With new campaign types, enhancements, features, tools, and targeting options being introduced often, it’s of the utmost importance that the team you choose to work for stays on top of the game.

They should be able to learn new things, educate themselves, and continuously monitor the industry trends.

Frequently Asked Questions

1. Should I work with an agency that doesn’t have Google Premier Partner Status?

The best PPC agency would have a Google Premier Partner Status which indicates the staff has been trained by Google Representative and has the expertise needed to get your business to the top. So, it’s recommendable to choose an agency that is Google certified.

2. Why would I pay for a search engine advertising through PPC?

Search engine optimization is a long-term strategy and doesn’t give instant results. On the other hand, PPC advertising is a quick and effective way of driving traffic to your website. If you want to generate more traffic and leads quickly, paying for search engine advertising through PPC is the way to go.

3. How long does it take to see results?

Once the campaign is set up and live, it would immediately start driving traffic to your website. Within a week you will be able to determine whether or not the campaign works for your business.

4. I’ve tried PPC before, but it didn’t work. Should I give it a second shot?

There are several reasons why your PPC campaign didn’t succeed. For example, there might be a problem with the keyword targeting or the campaign structure. But, this doesn’t mean you should give up PPC advertising altogether.

5. Why is Google PPC bigger than Bing and Yahoo PPC?

Google AdWords is bigger than its competitors because it has a more significant market share than Bing and Yahoo combined. In the US, Google’s market share is approximately 70%, but by using adCenter, you can access the other 30% of the market too.

6. What are the benefits of a PPC company that offers SEO integration?

SEO and PPC are often regarded as separate marketing strategies. What is more, because both PPC and SEO are forms of search marketing, many marketers believe that if they are performing well through one of these two approaches, the other isn’t necessary. The truth is, if properly managed, SEO and PPC would enhance one another which would maximize your profits.

7. I can’t afford a PPC agency. Can I do the work myself?

Running an AdWords or Bing campaigns is manageable but in order to maximize the success, you should hire a team of experts. If you choose a good PPC agency, you would save precious time and money, and you’ll get great results and excellent return on investment.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Best SEO Agencies 2020

To date, we have evaluated 50 top SEO companies to help you find the right one for your business. We assess them from multiple angles using a methodology we developed over time.…
Know More